Under the slogan „Adventure Begins Here!” From 22 to 25 February 2024, the first-class tourism event will take place at the Belgrade Fair

45th International Tourism Exhibition (Halls 1, 1A and 4) and 19th International Exhibition of Hotel and Catering Equipment HORECA-Equipment (Halls 2A and 2C)

ITF – BELGRADE – REPORT – The ITF International Tourism Fair Belgrade is one of the business pillars of the fair and the entire Serbian tourism industry. With a significant impact on the economy, tourism is one of the strongest drivers of economic growth and development, creating synergies between related sectors and contributing to the country's overall prosperity. The tourism sector directly and indirectly provides employment to a large number of people, and the revenue from tourism increases the country's GDP, providing stability to the economy.

Partner country of Tourism Fair 2024 – Republic of Greece

Greece and Serbia continue their successful cooperation in the field of tourism with this year's partnership At the 45th International Tourism Fair, Greece, the most popular market for Serbian citizens to travel abroad, will be well represented as a partner country. At the Pavilion of the National Tourism Organization of Greece, visitors can expect exhibitors from all over the country, from regional representatives and tourism organizations to professional associations from popular Greek destinations. During the fair days, visitors will be able to see a diverse and extensive offer of accommodation, apartments and hotels in continental and island resorts in Greece. Available at the exhibition.

Considering the constantly increasing number of Greek tourists in Serbia, this partnership will contribute to the further development of tourism exchange between the two countries.

Participants in the tourism fair

Traditionally, very significant Travel Agencies, Associations and Organizations, Hotels, Tourist Centers, Transport Companies and International Tour Operators Presented at the exhibition. With carefully planned and creative programs, all exhibitors at the Tourism Fair will strengthen their brands and effectively present their tourism offerings.

This year, Cambodia, Ecuador, Saint Lucia and Libya are participating in the tourism fair for the first time, while returning countries are Indonesia, Cuba and the islands of Sao Tome and Principe.

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Popular and favorite destinations that will continue to be at the fair this year are: Turkey, Greece, Montenegro, Tunisia, Bulgaria, Slovenia, Bosnia and Herzegovina, Croatia, Hungary, Cameroon, Gabon, Namibia and Cyprus.

Serbia at the Tourism Fair

Open for business in the tourism and hospitality sector, Serbia, which is attracting more and more domestic and foreign tourists, competes with world destinations in tourism fairs with its natural beauty, diverse accommodation facilities, rich gastronomic offers and hospitable people. qualities that enhance the experiences that Serbia offers as a tourist destination.

Serbia will present its tourism assets in Hall 4 of the Belgrade Fair through the Tourism Organization of Serbia (TOS), the Tourism Organization of Belgrade (TOB), and the Tourism Organization of Vojvodina (TOV)., as well as numerous local and regional tourism organizations from all parts of Serbia. In Halls 1a and 1, the Guarantee Fund of AP Vojvodina and the Provincial Secretariat for Economy and Tourism will have a significant presentation.

The Serbian Tourism Organization (TOS) in Hall 4 of this year's International Tourism Fair in Belgrade”Experience! Serbia!”. In addition to active vacations, cities full of natural beauty and energy, TOS will focus on promoting rich diversity by presenting a new brochure entitled „Strength of Spirituality”.

In 5 counters, the Ministry of Tourism and Youth of the Republic of Serbia, Ski resorts of Serbia, Institute for Nature Conservation, Natural History Center Svilanak, Traffic Safety Agency And Traffic Police Administration Presenting a new campaign”Prepare for winter and equip on time,” implemented in conjunction with TOS in the most visited places in Serbia. A special feature of the position is ”Experience! Serbia!” Taking photo, with the help of AI technology, the visitors of the „Photo Booth” stand will have pictures from different places in Serbia.

supply Tourism Organization of Belgrade This year's tourism fair will be marked by the upcoming Expo 2027 exhibition. In addition, the focus of their presentation will be on tourist attractions, facilities, events offered by all Belgrade municipalities, cultural programs for domestic and foreign guests, food and entertainment.

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Attractions and accompanying programme

Tourism Organization of Inđija Municipality Promote the project “Serbian Cappadocia„The new tourist attraction of the Gradin River Islands. In the atrium of the Belgrade exhibition, there will be a real hot air balloon, just like flying over Turkish Cappadocia. On Thursday, Friday and Saturday (22/23/24.02.) from 12:00 to 14:00, visitors will be in the balloon basket There is a chance to take photos, participate in a game show and win a hot air balloon ride.

B2B Business Plan – Tourism and the Future of Global Market Connectivity

The focus of the event is on participants and business visitors, guests from the country and region, as well as the traditional markets where our people travel and the markets where we have a large number of tourists. Belgrade Tourism Fair is the most visited tourism fair with a large number of business guests and B2B activities in the region and beyond, creating a significant market of several million tourists.

This year also, all the participants, foreign and domestic travel agencies, A B2B portal Designed for registration of exhibitors and business visitors of active legal entities. Registration enables free advertising for companies and contacts with other registered members, as well as scheduling meetings with exhibitors and creating contracts for future cooperation.

Meetings are held in a special venue “B2B Meetings” (Hall 1, Gallery) and are automatically scheduled through this unique B2B platform specially developed for the needs of the event.

Scheduled time for meetings is 22.02. 11:30 to 17:00 and 23.02.2024. 10:30 to 17:00.

19th International Exhibition of Hotel and Catering Equipment HORECA-EQUIPMENT

Under the slogan „Be My Guest” and concurrently with the tourist exhibition, 19Th The international exhibition of hotel and catering equipment HORECA-EQUIPMENT will take place in halls 2A and 2C, bringing together numerous domestic and foreign companies from various sectors related to the hospitality industry, raising every tourism offer – through production, distribution and sales – to a higher level. Hotel and catering furniture, equipment for kitchens, restaurants and bars, as well as service activities, new business trends, supply and operation of hospitality facilities.

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In the exhibition area, visitors can find a range of manufacturers and importers of well-known brands in the field of kitchens, restaurants, bars, hotels, security and reservation systems, IT solutions, sound and lighting. Confectionery and bakery products, party equipment, work wear and footwear, linen, cleaning equipment, professional literature and publications.

The program has been expanded with current topics for all caterers, hoteliers and visitors: interactive presentations at the stand, demonstration of hospitality skills, live ice cream and cocktail making in the latest equipment and product flavors.


Wiki He is the co-founder of the Travel Daily News Media Network Head teacher. She is also responsible for day-to-day operations and financial policy. He holds a Bachelor's Degree in Tourism Business Administration from the Technical University of Athens and a Master's Degree in Business Administration (MBA) from the University of Wales.

He has many years of academic and industry experience in the travel industry. He has written/edited several articles in various tourism magazines.


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