„Organizations that incorporate technology and don't improve people's lives won't change, they assume”

„Digital Transformation or Humanization, Which Comes First?” Jordi Alemany, a former executive with over 20 years of experience leading teams and recognized by LinkedIn as one of the leading voices in the sector, addressed the ICT Cluster this Tuesday. The most influential person in the business world in Spain in 2022 by Forbes. „Humanization should be prioritized because no matter how much technological equipment one incorporates or how much one is willing to invest, if one does not really believe in people, it will not change anything. Because to change is to add value to people's lives.

So, „if companies' technology doesn't make the lives of their employees, their customers, their suppliers easier, it won't change.” He's simply speculating.” In fact, he points out, „85% of large companies — and small companies — improve economic efficiency, eliminate headaches and processes. Basically thinking about achieving higher efficiency. That – he insisted – was not change. „This will significantly improve companies' financial results.”

Alemany – in the morning at the Corporación Alimentaria Peñasanta (CAPSA, tomorrow he will speak at the University of Oviedo and who celebrated the interest, the interest in learning and the great reception of humanistic discourse in Asturias) – blamed the lack of professionals in the ICT sector of Asturias „the weight of the industry in the composition of the regional Gross Domestic Product (GDP)”. states that, unlike the rest of the country, an autonomous community such as most of the Cantabrian coast (including Navarra), „it is not very tertiary” and it is in these areas that have not yet had time to develop that knowledge that technological change has advanced much faster than the world of education, especially public education. .Training those future professionals.

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„Shortage of professionals, not talent”

There is a shortage, he notes, of professionals, „but not talent.” „Because talent exists in all human beings; that is, the ability to do something above average. Another thing is that something we do has an application in industry. „Or it relates to knowledge, experience, and skill in using computer equipment that is in high demand.”

At this point, he „wanted to focus on an aspect that had nothing to do with academic education: education in social realities.”

„For too long, we haven't taught young people, whether at home, or in public or private education, skills like emotional intelligence, knowing our emotions, empathizing with ourselves and others, building relationships. Parents work twelve-hour days and come home with pills in hand.” They're locked in a room connected to a computer, playing 'online' with people they don't see in person.” «

And when it comes to the organization – he emphasized – they have difficulties in creating relationships based on trust, communication, in which they have elements of cooperation or common purpose, because they do not know what the common purpose is, they do not understand. Because we have created a very separate world.

In this context, he considers the „image of humanization” in organizations to be important for understanding that „relationships are more than transactions.”

When asked about artificial intelligence (AI), he said, „The tool isn't the problem. The problem is how we use it. Here, again, homeschooling is changing.

Because, in his opinion, „we forget the ethical elements that are closely linked to philosophical thinking. We have removed it from the curriculum, and parents do not devote time to developing critical thinking and questioning our own beliefs. We cannot forget, he pointed out, „the mirror in which we see ourselves is at home. If this type of reflective activity is not practiced, it is difficult for children to do it. If we can be an example of how to use technology well, how to use it ethically, and to put those moral and ethical elements before economics when making a decision, then future leaders will do the same.”

Regarding regulating AI, „change or adaptation to any technology goes through three stages: awareness, education and regulation,” each taking place over a decade, he recalled with tobacco consumption. In 1993, it began by pointing out that „it is harmful”: in 2013, the awareness that „you will be better when you don't smoke” was already there and in 2023 „there is no critical mass that is against this regulation. The part, the part that doesn't understand it or opposes it, we have by law Should try to connect. Well, like tobacco, artificial intelligence, with digital transformation.

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