Companies of the Future: Why Knowing Business Isn’t Enough? Technical Knowledge of Business Administration | Peru

Businesses are increasingly enhanced by technology, so companies need to recruit professionals with mixed profiles, having both business management and technical skills. He Technical knowledge According to a recent report by McKinsey, it has become an essential requirement for executive positions.

In this sense, for Yuri Herrera Burstein, director of the Digital Business and Administration degree at the University of Engineering and Technology (UTEC), it is about digital transformation, which has changed the way companies operate. „Management professionals with solid knowledge of technology have the ability to identify opportunities in new business models, develop innovative solutions, and lead programs that drive growth and competitiveness of organizations.”

From this point of view, the UTEC Specialist Shares with us 4 reasons why tech-savvy executives are more competitive in the job market

  • Employment benefits: The intersection of technology and business opens up a wide range of possibilities for those who specialize in these combined fields. A solid understanding of the technology and its applicability in the business environment can create significant competitive advantages.
  • Performance with Profitability: Businesses and entrepreneurs are more profitable by properly integrating technology. For example, by integrationAutomation and robotics can cut costs by 25% to 50%, according to data from consulting firm Delloite.
  • Get ahead and keep up with trends: Professionals who master both profiles (business and technology) can anticipate and adapt to the rapid and disruptive changes that characterize the business environment, and which represent new business opportunities.
  • Where to learn about business and technology? Recognizing this trend, UTEC is offering the first digital business and management degree, which seeks to prepare leaders of companies and digital initiatives that develop new business models supported by modern technology through modern, sustainable and innovative management. . „„We teach how to train managers in the 21st century,” says Yuri Herrera Burstein. One way to integrate knowledge of management and digital business is through projects developed by students trained in this institute. For example, Yala is a platform created by students to buy and sell all kinds of collectibles, and an innovative rental payment application like Livo.
  • Increased Satisfaction: Business and technology professionals can help companies understand their customers’ needs and use technology to create new ways to meet those needs. Likewise, an approach focused on empathy, collaboration and people management positions organizations as leaders in their digital transformation processes.
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Where to learn business and technology?

Recognizing this trend, UTEC is offering the first digital business and management degree, which seeks to prepare leaders of companies and digital initiatives that develop new business models supported by modern technology through modern, sustainable and innovative management. . „„We teach how to train managers in the 21st century,” says Yuri Herrera Burstein. One way to integrate knowledge of management and digital business is through projects developed by students trained in this institute. For example, Yala is a platform created by students to buy and sell all kinds of collectibles, as well as Livo, an innovative app for rental payments.

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