WTM London 2023 will focus on technology

World Travel Market London launches its first ever Technology Summit, featuring over 10 sessions with high-profile speakers from Amadeus, Trip.com Group, TUI, Sabre, Hotelbeds, etc.

WTM London’s Travel Technology Conference Track will take place over the three days of the event and will highlight the most pressing issues facing the sector: the ethics of AI, smart tourism and virtual reality.

Launched Tuesday afternoon on the Elevate Stage, WTM welcomes keynote speaker Bon Sian Chai, Managing Director and Vice President of International Markets at Trip.com, who will discuss reshaping the future of technology. Travel and Hospitality. With Technology (Tuesday, November 7, 2:30 p.m.).

As artificial intelligence increases its impact on the travel and tourism ecosystem, Peter Jordan, Group Chief Information Officer, TUI; Andrew Owen Jones, MD, SMARTSEER; and Frank Trumpert, Senior Vice President, Global General Manager of Social Selling at Saber Hospitality, Discover the Influence Already and Potential for Future Applications Within AI: Infinite Opportunities for Change in Travel Session (Tuesday, November 7, 15:05) , Kate Harden-England, Editor, by Travel Managed.

The afternoon continues with a deep dive into the theory and practice of virtual reality: Tradition Meets Technology: Elevating the Travel Experience with Virtual Reality and Augmented Reality (Tuesday, November 7, 3:55 pm).

This is followed by Solving the Unsolvable (Tuesday 7 November, 4.25pm), which explores the touchpoints and processes of the next journey to technology-driven reinvention.

Elsewhere, attendees can hear about Guardrails and Unintended Consequences for AI on the Discover Stage on Monday, November 6 at 2:40 p.m., in association with the Global Travel and Tourism Resilience Council. Sam Altman, co-producer of Innovations of the World and innovation officer for the US Army Reserve, will discuss the responsible use of AI in travel and tourism.

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Another session, Harnessing Technology: Building Cities for Smart Tourism, in collaboration with the World Tourism Cities Foundation, will explore the role of technology in developing tourism without compromising the quality of living in cities (Monday 6 November, 3:30 p.m. The technology track continues its momentum until Wednesday 8 November, Genesis Digital There are two sessions on the Innovation Platform alongside Transformation.

Creating Seamless Travel for Technology-Enabled Travelers (13:40) will feature Mussamil Ahusain, CEO of Saudi Arabia’s largest travel company, Almosafar; digital strategist Danny Cohenpour, CEO of Trove Tourism Development Consultants; and Stephanie Wiseman, Product Manager at HotelBeds.

Continue with the session Technologies Redefining Engagement: Buying Power in the Palm of Your Customers (14:10) to see how apps and websites are relevant in a multi-channel landscape.

WTM Start-up Startup Battle

Meanwhile, as part of its continued commitment to the travel startup community, WTM will host its second WTM Start-Up Pitch Battle on Monday, November 6 at 1:20pm, also on the Discover Stage, supported by Amadeus.

The prize includes a free exhibition stand at WTM London 2024 and exposure to WTM’s extensive network, all PR opportunities at the show and an interview with the winner. Amadeus will also provide 6 hours of one-on-one mentoring with its executive leaders. To submit your proposal, apply using this link: WTM Startup Pitch Battle Application (smartsheet.com) . The submission deadline is Wednesday, October 25.

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