VFiles, a community and cultural initiative, has reimagined its VFiles Runway and VFiles Collection and launched the V2 Academy.
Led by its founder Julie Ann Quay and YZY's former president Leonardo Lawson, the collaboration introduces a new model for creative expression, business and education. The venture is funded by private investors. VFiles is based in New York.
„Fashion, music and sports are three universal languages that define culture, but are rarely presented together under one umbrella. With the newly redesigned VFiles runway project, we see concept stores, e-commerce and experiences that unite and connect creative talents across all sectors,” said Quay. .
The VFiles collection will drop this summer along with a „permanent” collection, with more collaborations dropping by the end of the summer. They will be designed by their team together with famous talents (musicians, athletes and designers), forming the basis of the permanent collection.
This summer, VFiles Runway will transform its 12 Mercer Street boutique into a multibrand store. The store, which has been inactive of late, will feature new designers they discover through VFiles Curation and VFiles Collection. The VFiles Collection will launch on both the store and vfilesrunway.com. The plan is to sell the bulk stock this summer, so it will be in those stores for the holidays.
Along with this, a global e-commerce platform will be launched to support emerging designers, musicians, athletes, various global artists and the VFiles collection. Tying it together will be global experiences, both virtual and IRL. The expansion will extend to pop-up locations and experiences in key global fashion hubs including Tokyo, Seoul, London, Paris and Berlin.
The last VFiles runway show was in September 2019. The last VFiles collection is VFiles Yellow Label for Fall 2018.
The permanent VFiles collection embodies modern design and lifestyle and transforms key wardrobe staples into timeless pieces, the company said.
A percentage of the proceeds from the VFiles collection and VFiles runway show will be dedicated to V2 Academy, an educational institution dedicated to nurturing talent in fashion, music and sports and educating them in entrepreneurship and business.
„Working with Julie Anne Quay on the VFiles initiative represents a harmonious convergence of my professional journey: a blend of fashion, education, entertainment, management consulting and retail expertise. The elements of the VFiles Collection, VFiles Runway and V2 Academy align towards our commitment to nurture and elevate future cultural leaders. are working,” said Lawson.
Submissions for brands to join the VFiles runway platform opened Wednesday in New York with in-person meetings for selected designers. Global applicants can submit by February 29 using the link at vfilesrunway.com. On Wednesday from 6pm to 8pm, VFiles will host a private cocktail party to celebrate the relaunch.
„Totalny pionier w sieci. Specjalista od piwa niezależny. Ewangelista popkultury. Miłośnik muzyki. Nieprzepraszający przedsiębiorca”.