V3 Group’s Bacha Coffee is set to open its first store in Indonesia

The move follows recent Hong Kong and Malaysia launches for the heritage coffee brand, which now operates 15 stores in eight markets.

Bacha Coffee’s Store at Suria KLCC Shopping Center in Kuala Lumpur, which opened in September | Photo credit: V3 Gourmet


Moroccan traditional coffee brand Bacha Coffee is set to enter Indonesia with a store in Jakarta’s Plaza Senayan shopping center.

Indonesia is Pacha Coffee’s eighth market globally and fourth in East Asia, currently operating nine stores in Singapore with sole bases in Hong Kong and Malaysia.

Further outlet growth is also expected in East Asia over the next 12 months. In August 2023, Bacha Coffee CEO Taha Bouqdib said the brand is exploring further expansion in the Greater Bay Area (GBA) – which includes nine cities from China’s Guangdong province, Guangzhou and Shenzhen, and the special administrative regions of Hong Kong and Macau.

Founded in Marrakech in 1910, the original Bacha Coffee Café was located in the Dar El Bacha Palace and is famous for its prominent clientele, which included US President Franklin Roosevelt and British Prime Minister Winston Churchill. V3 reopened Bacha Coffee’s Dar El Bacha store in November 2023 following renovations.

Bacha Coffee also operates single sites in France, Kuwait and Qatar.

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