Tech back to school with Epson and Shakira

Technology plays an increasingly important role in education because it enhances the experience in the learning process, making it more dynamic, holistic and fun.

Back-to-school is going to be extra special as Epson's new ambassador for Latin America, Shakira, is the face of the ad campaign for the first time.

The campaign will feature the Colombian singer and songwriter, further strengthening this commercial collaboration. On this occasion, the multinational company hopes to explore new frontiers in technological innovation and create educational experiences beyond the traditional.

For this reason and being aware of the challenges that parents and children face when returning to regular life, the Japanese multinational company offers solutions that support the development of creativity in conjunction with the educational process.

“In our commitment to technological excellence, we recognize that the integration of advanced solutions is essential to raise the quality of education. Technology not only facilitates the learning process, but transforms it, providing unique opportunities for the development of essential skills,” says Juan Guillermo Pineros, Group Product Manager, Epson Colombia.

Technology that enhances the educational experience

With a philosophy of efficient, compact and precise innovation, Epson recommends EcoTank printers that have a history of more than 11 years in the market and are perfect with the development of school work due to their practicality. The EcoTank family offers extremely low printing costs, whether in black and white or color, and maximum quality, reliability and durability. It should be noted that to achieve quality printing, it is essential to have original Epson inks.

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Wireless printer model EcoTank L1250 It's Wi-Fi connected and thanks to the Epson Smart Panel app, copying and scanning via iOS and Android devices is now very easy and intuitive. That is, it offers the benefits of a multifunctional device in a very simple way through the application and on any mobile device. This way, users can manage key functions and configure their printer from the palm of their hand.

For its part, the EcoTank L3250 Full reliability for families, students and professionals thanks to Epson's heat-free technology, which means it consumes less electricity and saves energy with better performance and quality. In addition to having Wi-Fi connectivity, it offers an easy, clean and error-free ink filling experience with EcoFit technology that helps prevent spills and a small front tank design for easy checking of levels.

„We recognize the important role we play in strengthening education through our solutions, as we understand that the acceleration of digital transformation in the education sector has created extraordinary opportunities to improve the quality and accessibility of teaching,” concludes Pineros.

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