Morgan Stewart „perfected the modern workwear.”
That’s the goal of her new brand, Rangely, she says: „I know it’s been done before, but I want to put my spin on it and make it my own.”
They were inspired by vintage Carhartt jeans, which she often wore with heavily embellished jackets, but were „too old-fashioned and not as feminine as I would have liked,” she said.
Her creation, also made of denim, is “really polished and really feminine. They have very beautiful lines. They are very flattering. I feel like we went through seven different models. And, I mean, it literally took two months to focus on the crotch area, to be honest.
She was approached by The Loyalist, a company that develops and invests in consumer brands. After helping design the pants ($245), she focused on making four tops: a high-neck tank ($75), a T-shirt ($85), an oversized jacket ($295) and a crewneck sweater ($285), all in a monochromatic palette of yellow, black, and white. and brown.
„When I was making the pants, I was like, 'I’m going to make matching sweaters so that it’s a dress’ — it’s up to you whether you want to or not,” she said. „It’s versatile, has the whole line.”
Sep. Direct-to-consumer from 12, it plays “quiet luxury” with its minimalist approach and focus on quality — something he started developing a year and a half ago, before the trend even had a name.
„I’ve been me all my life,” she said of the style. “This kind of, quiet luxury and all these things that everyone is doing is trying to have things that last…My main thing in my whole shopping history is to have things that I can pull out after four years. Half the things I own are things that will stand the test of time, so it’s an investment at the end of the day.
Wrengly denim is made in the same factory as Kite, he noted, made in the U.S. and the sweaters from China are in silk and cashmere.
„It felt like a natural next step for me,” she says, introducing her mother’s maiden name, Rengli. It’s a Swiss name that happens to be his and his daughter’s middle names.
The 35-year-old TV personality, who has 2 million followers on Instagram, rose to fame on E! The reality series „Rich Kids of Beverly Hills” premiered in 2014. She later developed her own personal brand into fashion, debuting Morgan Stewart Sport with LA Collective in 2016.
„I love doing this,” Stewart continued. „I wanted to pour my heart and soul into this line. That’s how it came about. I ended up doing the leggings. The easiest way was to put it on. I was ready to do the jeans.
Additional collections will be released „in a few months,” he said.
„I’ve always wanted to get into ready-to-wear because I’m obviously very fashionable,” she added. „It’s something I think about every day… for anyone who wants to be comfortable and well-dressed.”
He hopes the brand will continue to grow.
„Honestly, doesn’t sound too cheesy but the sky’s the limit,” Stewart said. „I really want to evolve this. I really want the line to evolve into different pieces, different genres.”
„Totalny pionier w sieci. Specjalista od piwa niezależny. Ewangelista popkultury. Miłośnik muzyki. Nieprzepraszający przedsiębiorca”.