Disney is said to be looking to bring the always-on channels to Disney Plus

The updated Disney Plus app will soon have always-on channels Star Wars And Marvel shows, one step Report from Information. Channels that are similar to those on free ad-supported streaming services like Pluto or Doobie can be de-selected when choosing what to watch next.

In addition Star Wars and Marvel series, Disney's lineup of channels may include stations that regularly stream Disney's classic animated films or Pixar movies, Information reports. Although viewers need a Disney Plus subscription to tune in to the channels, they can have commercials just like traditional television.

There are no details yet on when the new channels will launch, and Disney declined to comment. Still, the rumored move is in line with Disney's goals of keeping viewers glued to its Disney Plus app, which now includes a tile for Hulu.

It also reflects the growing popularity of free ad-supported streaming TV (FAST). Last week's report Bloomberg Compared to Peacock, Max and Paramount Plus, viewers spend more time watching Fox-owned Dubey. Part of the appeal of fast services is that you can tune in to a random show without worrying about hanging on every word like you do when you watch something like this. fall.

Amazon also has always-on channels on Prime Video through its fast service, FreeVee. Unlike Disney's planned, anyone can watch the freebie without a subscription through the service's dedicated app (as long as it sticks). With Disney planning to launch a streaming-only version of ESPN with a live sports streaming package with Warner Bros. Discovery and Fox, the cableification of streaming will become a broader trend in the near future.

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