“Barbie” and “The Boys” were honored as best movie and streaming series at the 6th annual Silver Pixel Awards, which recognize achievement and innovation in Hollywood digital marketing.
Amazon Studios’ Jessica Thurber Hemingway, Lionsgate’s Eric Tuchman and Division 13’s Jim Evans were honored at an Oct. 19 event in Candela La Brea. The awards are administered by Hollywood in Pixels, a non-profit organization dedicated to preserving and archiving the history of digital marketing in Hollywood.
Warner Bros.’ org’s top honor for box office juggernaut „Barbie”; Paramount Pictures’ “Scream VI” took the bronze runner-up award. Season 3 of Amazon Prime Video’s offbeat superhero series “The Boys” took home the streaming series prize. Prime Video’s “The Summer I Turned Pretty” Season 1 earned Bronze for Series.
Hemingway, head of social and influencer marketing at Amazon Studios, is this year’s Silver Pixel honoree. The team he leads is responsible for social and influencer campaigns for all of Amazon’s original movies and series releases. Hemingway recently helmed campaigns for „Air,” „The Lord of the Rings: The Rings of Power” and „The Swarm.” He has worked in entertainment marketing for more than 15 years, including 11 at Warner Bros., where he most recently served as senior vice president of global digital marketing. He oversaw digital marketing efforts for „Wonder Woman,” „Fantastic Beasts and Where to Find Them,” „Pokemon Detective Pikachu” and „Magic Mike” at Warner Bros.
Tachman, managing director of digital marketing at Lionsgate, was named a Rising Pixel honoree. Previously at IMAX, Tuchman was at Lionsgate for four years, and his current responsibilities include developing and executing digital strategies for upcoming theatrical films. He helped grow Lionsgate TikTok to over 5 million followers.
Evans, founder of the Division 13 design team, was named a Visionary Pixel Honoree. Under his leadership, Division 13 has worked with nearly every studio to create a portfolio of award-winning digital campaigns for films such as „The Ring,” „Hellboy,” „Kung Fu Panda” and the „Madagascar” franchise.
The Silver Pixel Awards were established in 2015 to honor groundbreaking campaigns that break new ground in the evolution of digital marketing.
(Image: Hollywood in Pixels founder Bettina Sherrick and Amazon’s Jessica Thurber Hemingway)
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