Apple’s iPhone 15 teaches us about economics. 3 Trends to Watch

Apple’s iPhone 15 range has finally hit shelves and investors are waiting to see how sales affect the stock. Nevertheless, this publication has lessons for the global economy.

It might seem like a negative end to one of the year’s biggest consumer-goods launches, but Laliberte says the changes made to phones by Apple (ticker: AAPL ) are in line with the trend of consumers spending more on experiences. .

As Apple prepares for the release of its $3,499 Vision Pro headset, it’s hoping the desire to experience virtual reality will translate into new product purchases.

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Adding „spatial video”—basically 3-D video—capabilities to the iPhone 15 Pro is a key part of the effort to capitalize on interest in virtual reality. Apple says consumers can watch 3-D clips shot with the phone using the Video Pro headset, adding a new dimension to scrolling through their vacation footage.

In an interview with gaming-media outlet IGN, Apple executives declared the iPhone 15 Pro the „best video game console ever.” The premium model comes with the A17 Pro chip, which can support more detailed graphics and better gaming experience.

The circular economy is becoming a reality

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The headline move Apple made in terms of consistency with the iPhone 15 was the switch from its previous Lightning connector to a USB-C connection port. This was driven by an EU directive designed to reduce e-waste, but there are more signs that Apple is moving towards a circular model that in theory creates no waste.

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The iPhone 15 Pro and Pro Max use 100% recycled cobalt in their batteries, a first for the company. The company has said that all batteries designed by Apple will be made from recycled cobalt by 2025.

„Apple’s design change signals what’s to come as companies look to reduce their reliance on increasingly scarce materials,” Laliberte wrote.

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Globalization is not dead

One of the major economic stories of recent years has been that the era of globalization is coming to an end, as companies seek to shrink their supply chains geographically and reduce risks. The iPhone 15 says we’re not there yet.

Apple hopes to buy its first chips from a US-based factory next year, but for now its supply chains are as global as ever. This is explained by the A17 Pro chip. It is the first 3-nanometer chip used in an iPhone and Apple relies on Taiwan Semiconductor Manufacturing (TSM) for its production.

„The chip is designed by Apple in the U.S. but manufactured in Taiwan, and the iPhone is largely assembled in China. It involves the complex global supply chain needed to produce the world’s most advanced technologies,” Laliberte wrote.

Write to Adam Clark at [email protected]

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