2023/24 Season Men’s Ticket Review

Firstly, we would like to thank you all for your support throughout the 2023/24 season.

Whether it’s at the Emirates Stadium or supporting us around the world, it’s been a record-breaking season.

It was another season of unprecedented demand for tickets that outstripped supply. As the season is over, we would like to offer a ticket update.

ballot

Our goal remains the same: putting tickets in the hands of our supporters, with a focus on our paying Silver and Red members.

At the start of the 2023/24 season we introduced a ballot system to help us achieve this goal. This follows extensive discussions with our Arsenal Advisory Board, Fan Club and Ticket Working Group.

We believe this is the best way to allocate tickets to Silver and Red members. This enables members to register at their own time, ahead of a clear deadline, solving the problem of the previous system where members had to be online to join the queue at a specific time.

Key polling statistics

After the first season of the ballot, we can fully see its impact in helping to allocate tickets as fairly as possible and ensuring that tickets go to paying members.

For anyone using a screen reader, a full list of ticket statistics can be found at the bottom of this page.

Supporter feedback

Throughout the 2023/24 season we have made changes to the way we allocate tickets based on feedback from supporters.

In the middle of the season, we limited ticket exchanges to members who failed the ballot. This gave priority to members and more opportunities for those trying to access tickets by ballot.

We have also removed the 10% fee for season ticket holders to use a ticket exchange or ticket exchange, encouraging greater seat utilization and making more tickets available to members at these platforms.

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As part of a successful ballot application, we have implemented a function where members can choose the first two invoice options they wish to purchase.

Tooting

Voting has enabled us to take strong action against illegal ticket douting and bot activities as the system identifies suspicious activity before tickets are allocated.

For the 2023/24 season, we have banned 20,000 members and 54 season ticket holders for attempting to obtain tickets through unauthorized means. This action helps ensure tickets go to genuine supporters at their correct value.

Next season, we will increase our investment in countermeasures, including developing more online security, deploying more underground operations and dedicating more internal resources to action.

Seat usage

As the demand for tickets is so high, we are also committed to ensuring that every seat is utilised. It can be confirmed that last season 24 season tickets were canceled as they were not used. During the 2023/24 season, supporters must use their season ticket (attend themselves or make a season ticket available at a ticket exchange or ticket exchange) for 17 of the 22 matches. In the 2024/25 season, this will become 20 out of 23.

Next season

Introducing Ballot is a necessary and positive step, with data showing improved ticket access for paying members.

The ballot will continue next season and, following consultation with Arsenal’s advisory board, members who have applied for 20 or more ballots and once been unsuccessful will be invited to buy tickets from a number of selected clubs before Christmas. It has around 300 members and ensures those who unfortunately miss out a chance to participate in the tournament.

our Administrative director, Rich garlicsaid: “Demand for tickets continues to grow, but we are pleased to see that the data for the 2023/24 season supports our decision to introduce the ballot as a fairer and more equitable way of allocating tickets to our members.

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“It is encouraging that 20% more Red members were able to access tickets as a result of the poll and only two members who applied for all 25 votes were unable to get tickets through ballot or ticket exchange.

“As we move forward, we will continue to work with the Arsenal Advisory Board and Ticket Working Group to keep the supporter experience at the forefront of our efforts to access tickets. We will continue to review our data as we aim to strike the right balance and identify areas where further improvements can be made.

„We would like to thank the Arsenal Advisory Board, the Fans’ Forum and the Ticketing Task Force for their input and representation of Arsenal supporters on the important issue of ticketing.”

The Arsenal Advisory BoardSaid: „We welcome the opportunity to review the ticket at the club at the end of the season and this release of further information on the ballot results.

„At a time of unprecedented demand, this transparency allows Arsenal supporters to better understand the ticketing arrangements and provide feedback on their ideas for further improvement.

„In response to our ongoing concerns about ticket douting, we welcome the club’s commitment to further invest in anti-douting measures next season, including dedicating resources online and on-the-ground. This is an important topic we will return to in future meetings.”

„We will continue to represent our members on ticketing through the AAP and Ticketing Working Group and welcome discussions on proposals to move greater flexibility to season tickets.”

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Full polling statistics

  • 420,000 – Tickets accessed by members through ballot, ticket exchange or ticket exchange
  • 174,000 – Members who applied for at least one vote
  • 42,000 – Members applying for one vote only
  • 20,000 – Members who failed the poll but later obtained a ticket for the same match through ticket exchange or ticket exchange.
  • 93,000 – Members received tickets through ballot, ticket exchange or ticket exchange
  • 73,000 – Members who have won at least one poll
  • 6 – Members who applied for all 25 votes were not successful once
  • 5.8 – Average number of votes applied for by each member
  • 2 – Members who applied for all 25 votes were not successful or could not get tickets through ticket exchange or ticket exchange
  • 13,000 – More red members were able to get tickets for the 2023/24 season compared to the 2022/23 season (20% increase)
  • x3 – Silver members are on average three times more likely to receive tickets by ballot versus Red members.
  • there were average 5,800 silver members at the Emirates for every home game.
  • 10,450 – Total Accessibility tickets are available to members via ballot, ticket exchange or ticket exchange
  • 9,000 – Average number of tickets purchased through a ticket exchange or transferred to members through a ticket exchange for Premier League fixtures.
  • 4,200 – Average number of tickets purchased through Ticket Exchange for Premier League matches
  • 4,800 – Average number of tickets transferred to members for Premier League matches

Copyright 2024 Arsenal Football Club Limited. Permission to use quotations from this article is subject to attribution to www.arsenal.com.

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