Toyota scores with action-packed Gold Cup campaign

Tundra empowers Latino small businesses with their communities

Plano, Texas, July 202023 /PRNewswire/ — Fans invaded stadiums across the United States to watch their beloved teams sing their hearts out during the 2023 CONCACAF Gold Cup, which reached an electrifying conclusion Sunday. Los Angeles, California. Toyota was prominent throughout the tournament as the official vehicle sponsor, featuring the powerful Toyota Tundra at the games.

Building on the success of last year’s „Born to Lend a Hand” campaign, Toyota embarked on a multifaceted marketing effort focused on empowering small businesses. Throughout the tournament, Toyota engaged and shared the stories of Latino small business owners, reaffirming its commitment to the community and the Tundra’s reliability to lend a hand when you need it most.

„Soccer runs deep within the fabric of Hispanic culture, bringing together different generations who rally behind their beloved teams,” he revealed. Russ Coble, Senior Manager of Sports Sponsorships, Toyota Motor North America. „We were thrilled to once again participate in the Gold Cup competition and share the journey with small businesses and local artists.”

The Gold Cup Arena featured businesses highlighted through a variety of elements including video board cues, field signs and public announcements. At select games, small businesses were drawn in by Tundra to participate in the action. In DallasTwo businesses featured – Castillo’s Barber Shop And Hello Gabi. Each business shared its services and products with fans during pre-game activities. You can find more details about the featured businesses during the competition

Toyota partnered with soccer legend Luis „El Matador” Hernandez, a former Mexican national team player, who shared his inspirational story and helped spread the message of support for Latino small businesses during the tournament. In Dallas, TexasOn that day July 8Hernandez poses with fans and the Gold Cup trophy outside the stadium.

Fan zonetrophy appearances and more
Gold Cup participants enjoyed a variety of pre-game activities at the tournament Fan zoneFeaturing Toyota Football Association. This impressive area is packed with sports, music and local for football enthusiasts of all ages. Football-themed Artwork. Fans also had the opportunity to take photos with the Gold Cup trophy at selected locations.

The campaign was implemented across various channels including broadcast, digital and social media platforms and on-site activities. Sponsorship and creative elements were developed by Conil, Toyota’s Hispanic Marketing Partner.

This is the fourth consecutive Concacaf Gold Cup supported by Toyota as the official automotive sponsor. The best teams participated in the tournament North America, Central AmericaAnd this Caribbean. Now on its 17thTh In the edition, 16 national teams clashed at 15 stadiums in 14 American and Canadian cities. June 24July 16. And in 2024, Toyota will join in the excitement of the inaugural Women’s Gold Cup.

About Toyota
Toyota (NYSE:T.M) has been part of the cultural fabric in America for more than 65 years and is committed to promoting sustainable, next-generation mobility through our Toyota and Lexus brands and our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the United States who have contributed to the design, engineering and assembly of more than 33 million cars and trucks at our nine manufacturing plants. Toyota’s 10th plant by 2025 North Carolina It will start making automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, Toyota America The Foundation has promised $110 million Developing innovative educational programs within and collaboratively with historically disadvantaged and diverse communities near the company’s 14 US platforms.

Media Contacts:
Sam Mahoney
Toyota Motor North America
[email protected]

Delia Lopez
Rabbit for Toyota
[email protected]

Source Toyota Motor North America

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