Top line
Legendary quarterback Tom Brady announced Tuesday that he is merging his wellness company TB12 and his apparel company Brady Brand with Boston-based sportswear brand Noble. Beliefs „Building a Holistic Health Organization.”
Key facts
A Report Posting on his Facebook page, Brady said he is „creating a holistic wellness company” that aims to „help people become the best version of themselves.”
The deal made Brady Noble's second-largest shareholder behind BodyArmour's co-founder, billionaire Mike Rebol. Purchased majority stake last July.
Details of the merger were not disclosed. CNBC announced, but the company will reportedly still operate under the Noble name Many Outlets.
Rebol said „The Joe Bomb ShowThe merger is „probably the biggest opportunity,” he said Tuesday, after noting how the brand's offerings differ from other big athletic companies like Nike and Lululemon.
Important quote
„The goal for us is massive growth that will change the game in training and nutrition for the world,” Brady said In a Facebook post. „There's no limit to how many people we can impact, and that's what I'm most excited about.”
Forbes rating
We estimate Rebol's value at $1.5 billion. Brady ranked No. 50 on Forbes' list of highest-paid athletes in 2023, with an estimated annual income of $45.2 million.
Main background
Seven-time Super Bowl champion Brady launched the brand in January 2022, nearly a decade after the launch Installing TB12 With trainer Alex Guerrero, this includes supplements and protein powders. Noble, which was founded in 2015 and became popular Among CrossFit fans, experiencing similar growth, previously My A contract With Crossfit, it's over, and Multi-year contract Join the NFL in August 2022 to become an official training partner for the NFL Combine. In October, Brady's wellness company closed one of its Massachusetts stores after he and Guerrero. Their business partnership endedAccording to CBS Sports. Amid news of the merger, Many Outlets Brady announced an endorsement deal with Under Armour, which is off.
read more
Tom Brady pairs TB12 with Noblel (NBC Sports)
Tom Brady is merging his nutrition and apparel brands with training company Noble (CNBC)
Tom Brady's TB12 joins forces with Brady brand athletic apparel company NOBULL (Boston Globe)
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