TNT delivers the network’s most-watched NBA Eastern Conference Finals game ever

Heat/Celtics Game 7 averages 11.9 million viewers — up 21% from Heat/Celtics ECF Game 7 in 2022

The third most-watched NBA telecast on TNT & most watched ECF on TNT in 10 years

Bleacher Report on TNT Platforms for Entire 2023 NBA Playoffs & Record-Breaking Social Engagement on NBA

TNTs Exclusive coverage Game 7 of the 2023 NBA Eastern Conference Finals – Miami Heat win series 103-84 over Boston Celtics – Avg. A total of 11.9 million viewers To be delivered on Monday night The most watched NBA ECF game ever on the network – Heat/Pacers, Game 7 (11.6 million viewers in 2013) – and TNT’s third most-watched NBA game.

The network’s coverage of the seven-game series was average 7.4 million viewers To get TNTs Most watched ECF coverage in a decadeand A 6% lift Same match against the visitors in 2022.

ECF telecast Game 7 on Monday night – 10-10:15 pm and peaked with an average of 14.2 million viewers. No. of the night across cable. 1 event. Overall, TNT’s 2023 NBA Playoffs coverage is top-notch Network to win the night on cable 24 times in prime timewhile propelling the network to cable’s top ranking in primetime for the past five weeks.

Boston’s thrilling Game 6 win on Saturday night was average 8.7 million viewers to collect TNT’s Most Watched ECF Game 6 And this Most watched on any network in 11 years.

TNT was done with that Coverage of the NBA Playoffs was the most watched in five yearswith average A total of 4.7 million viewers, up 14% over last year. Network is also recorded Double-digit gains in all major demos Including people 18-34 (+21%), 18-49 (+18%) and 25-54 (+20%) compared to 2022.

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WBD Sports was also presented Record levels of engagement across social and mobile platforms During NBA Playoffs coverage, by conference finals:

  • Bleacher Report Social platforms will generate 31% more engagements vs. NBA-related content in 2022, setting a new record
  • NBA on TNT Social accounts set new record in engagement, up 21% vs. 2022
  • The P/R App The NBA also set a record for time spent on streams, beating the previous record set in 2021 by 9%.

Source: Nielsen Fast Nationals Out of Home data; Media Research by StarTrack, Live + Same-Day Data, 2023 NBA Playoffs;Scuba & Sprinkler.

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