London based fashion brand Wax London released its highly coveted AW23 collection. The “Driving Home for Christmas” collection focuses on outerwear – winter wear – with a rich color palette and its new quilted overshirt. Aiming to mix everyday wear with the charm of country weekend getaways, Wax London features a diverse design palette in its AW23 collection, with sustainability and a clear “Driving Home for Christmas:” collection.
Wax London was born in 2015 when three friends, Rich Singh, Tom Holmes and Steffi Neseva, shared their frustration about their inability to dress well with some sense of affordability. Having struck up a friendship in London, the trio decided to create their own brand, despite having different backgrounds. The brand initially operated out of Rich's home for two years, before eventually establishing a Wax London studio and showroom in Camden Town, taking advantage of any available space for design and stock.
The AW23 collection introduces 100 designs in autumnal tones like browns, greens, blues and burgundy. Its signature pieces include the wax whiting overshirt, the sold-out Chester coat, the Navarino trench coat and three new coat silhouettes in a variety of colors. The collection also features a variety of waist-length jackets, including the new Otto Overshirt and the return of the Iggy Jacket in jacquard and wool for colder days.
Tailoring options have expanded to meet the needs of customers, offering seasonal lime stripes and blue corduroy dresses for a relaxed aesthetic. Trouser options include kurt trousers in a new camel color and corduroy fabrics, showcasing Vox London's commitment to versatile and stylish designs.
„What really excites me about this collection is how we've explored familiar silhouettes in fabrics we've never worked with before. It's always exciting to see clothes come to life in new ways,” says Tom Holmes. , Wax Co-Founder and Managing Director.
Wax London introduces a winter-ready suit and coat combination with its findry blazer and trousers in navy corduroy. Crafted from corduroy fabric, the blazer offers a relaxed fit with a notch lapel, two-button fastening, two front pockets and a fully lined interior for even warmth. The blazer has soft shoulders and is made of 100% cotton, ensuring comfort and versatility.
The ensemble is matched with alp trousers, providing a cohesive look for the colder seasons. Fintry trousers with a straight fit, flat front and subtle pockets offer flexibility in styling. Corduroy fabric adds a touch of sophistication. Paired with the Fintry Blazer, the result is a comfortable and integrated winter outfit, primed for glitzy and more sophisticated outings.
A Sasso coat in black wool adds an extra layer of warmth. A new addition to the AW23 „Driving Home for Christmas” collection, this single-breasted coat is constructed from a black wool blend, ensuring a popular, relaxed fit. With a fully lined interior, internal pocket and back vent, the Sasso coat combines function with fashion.
The wool blend contributes to its warmth and durability, making it a great choice for winters. Overall, the Wax London AW23 The collection blends timeless style with modern sensibilities to deliver a sophisticated and winter-ready wardrobe.
Cozy knitwear is at the core of the collection along with chunky jumpers, jackets, hats and cardigans in a variety of colors, understanding the importance of staying warm during the colder months. Wax London prioritizes sustainability in its AW23 collection, using organic cotton, responsible wool quality certified wool, Koroso nut buttons, recycled cotton, recycled polyester and recycled nylon.
The production process involves small batch pieces, family-run factories that Wax London has collaborated with since its inception, and a British heritage factory for wool, moons. This commitment is consistent with its ethos of reducing its environmental footprint while providing an economical option for comfortable, luxury products.
The Wax London „Driving Home for Christmas” campaign captures the essence of urban adventures with three best friends who go wild day and night in London. The outerwear encourages layering with signature pieces such as the Whiting Overshirts, Greenland Jacket, Sasso Car Coat, Santoni Coat, Chester Coat and the reissued Navarino Mac Coat.
The campaign reflects the philosophy of London Wax, not just the destination. According to Wax London, the journey captures the ethos of London. Its AW23 collection takes its inspiration from autumnal weekends away from the city, particularly the English countryside. The Wax London AW23 collection is a testament to stylish, sustainable and versatile clothing design. The fusion of classic silhouettes with new fabrics showcases the ability to create a collection that exudes comfort and luxury for winter.
„Totalny pionier w sieci. Specjalista od piwa niezależny. Ewangelista popkultury. Miłośnik muzyki. Nieprzepraszający przedsiębiorca”.