The Council joins the new Visitor Economy Partnership for the region

Greater Shepparton City Council has joined a new visitor economy partnership, named Goulburn Region Tourism Inc, to work with two local government areas to help strengthen and grow the region’s visitor economy.


Membership of the council, which is funded by the Victorian Government and will be the official peak body supporting tourism in the region, was approved at Tuesday’s December council meeting.

The partnership includes Strathbogie Shire Council and Mitchell Shire Council and comes as a new approach by the Victorian Government to promote regional tourism across the state. Visitor Economy Partnerships will provide supply and demand activities such as advocacy, policy development and marketing to support the development of the regions involved.

The Mayor, Councilor Shane Salley, said joining the partnership was a fitting decision to help Greater Shepparton strengthen its growing visitor economy.

„It’s been an incredibly long journey to get to this point and we’re all very excited about the future and growth opportunities for our amazing region,” he said.

„Without the Visitor Economy Partnership, Greater Shepparton’s visitor economy would not be officially represented at state level. Our area, along with Strathbogie Shire Council and Mitchell Shire Council, was prioritized by the Victorian Government to transition to this partnership. Current representation from the Regional Tourism Board.”

Cr Sali said the partnership would enable the council to further advise on investing in the visitor economy, creating a wider range of activities for local residents and visitors to enjoy.

„This will help unlock our region’s potential as a destination to benefit from visitor economy businesses, organizations and events. We look forward to seeing the positive results of this partnership,” he said.

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