The connection between stimulation technology and ice society

The Snow Society It rallied me. I thought a lot about that tragedy when I went to the theater last Saturday. I wanted to watch interviews with the protagonists, meet the actors of the film and read reviews on social networks. When I left, I googled non-stop.

I also went and my feed was repeatedly filled with content linked to the movie.

I remember coming home and spending over an hour on the phone with everything this incredible Bayona movie left out. From Google to X, from X to YouTube, from YouTube to news portals. I wanted to see everything.

I pushed the algorithm like never before. I'm not a fan of other people's content, but I was so impressed with what I saw in this case that I gave likes all over the place. Since X and other social networks are powerful recommendation engines, my „likes” are an input for showing new content.

Before going to the cinema, Algorithms helped. I bought movie tickets on my cell phone and talked to my wife several times that I should go to the movies. Social media algorithms know all this.

Of course, the global trend of seeking Snow Society They influence that content like never before. The film premiered on Netflix a few hours ago and is already the most viewed worldwide.

I got the algorithm. And I couldn't stop.

Technological stimulation thanks to a laboratory

My behavior made me think A comment given by Santiago Bilkins, who popularized Argentina To journalist George Lanata on persuasive technology: „Stanford University, perhaps the best technological university on the planet, has a laboratory called the Persuasive Technology Laboratory, whose express purpose is to manipulate what people think and what people do.” There are more cell phones than people in front of you.” Yes, I was fascinated by my cell phone.

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While researching who was behind the lab, I found PJ Folk. Wrote in 2002! A book available online is „Persuasive technology. Using computers to change the way we think and do.” There are references from 1997 where he already talked about this technology.

Over the past decade, the lab's director has taught the art of pitching technology to CEOs at Uber, Facebook, the old Twitter and countless tech companies. The social media dilemma, available on Netflix. The objective? Show how to change user behaviors with a foundation in psychology.

I remember reading only positive reviews of the film. Although the film is critically acclaimed worldwide, I don't remember seeing any negative reviews. What social media does is create a circle where I only see things I like. and topics that reinforce my current beliefs and tastes.

Give it to her

An image created with artificial intelligence

How they stimulate your brain

Scrolling, the act of moving your finger vertically across the screen to advance rather than end, is meticulously designed. Just swipe down the feed and refresh, so there's always something new at the top. The user experience is so well thought out that after a few minutes of scrolling, a small rectangle with an upward arrow appears, meaning there are new messages for you to view. The objective is clear: to keep you on stage.

I went back up to see if there was anything new Snow Society Again. There came a time when I wasted more than an hour on my smartphone. Unknowingly, I was inspired to see the tweets revealing the new details of Payona's small screen film.

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Experts talk about dopamine, a neurotransmitter associated with pleasure, happiness and well-being. „When a user's photo is 'liked,' the same dopamine pathways are activated for motivation, reward, and addiction,” says Nina Wasson, who is part of another Stanford lab linked to psychiatry. I don't normally tweet, but reading the content about the film probably made me secrete this pleasure hormone.

In the words of Tristan Harris, a former Google developer who appears in The Social Media Dilemma and heads the nonprofit Human Technology Center, social networks act like casino slot machines. „You expect a reward, not that you win bingo, but that there's a new comment, a retweet, an interaction, and that's what they've hijacked us from,” he noted in the document.

And it's something that's implanted in your subconscious, it has a very addictive element and you can't control it. Important for you to know: This is not a random design; Everything is thought of.

Recommendations for managing the algorithm

These tips are just a few suggested by Harris through his Human Technology Center:

  1. Turn off notifications and alerts: It is recommended to turn off app notifications to reduce distractions.
  2. Reduce or eliminate harmful uses: Do not follow harmful accounts and regularly delete unused apps.
  3. Create technology-free spaces: Specify the time of day without using the device.
  4. Charge devices outside the bedroom: Use traditional alarm clocks instead of phones.
  5. Choose a day to be offline: Plan tech-free days and communicate them to family and friends.
  6. Maintain balance: Seek out unbiased news sources and follow people with different opinions to broaden your perspectives.
  7. Be kind: Remember that there is a real person behind every screen. Avoid public discussions and choose private messages to better understand others.

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