Technology and consumer perception

As the food industry continues to evolve, especially in the field of traditional meat alternatives, plant-based meat substitutes have emerged as an innovative, promising and sustainable solution.

These innovations Similar meats Especially in the Latin American context they face significant technological challenges and a different consumer perspective.

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Technical challenges for analog meat production

The key to success lies in replicating the sensory experience of eating meat and current techniques still face limitations in achieving the juiciness and characteristic umami flavor of meat, which is why the main technical challenges facing the industry are:

  • Development of products with texture, taste and appearance similar to animal meat. This requires a deep understanding of food science and the use of innovative technologies.
  • Reducing production costs. Analog meat is still more expensive than traditional meat, which limits its accessibility to a wider audience.
  • Production scaling. The demand for this type of meat is growing rapidly, and the industry needs to build large-scale production capacity.

Researchers and companies are exploring methods such as extraction, fermentation and cell culture to achieve compelling and nutritious products.

Factors affecting consumer perception

The consumer perception of analog meat in Latin America is still different, some are willing to try new products, while others are still reluctant to consume meat of plant origin and some factors influencing the perception are:

  • Price: This is a deciding factor for most consumers.
  • Taste and texture: Consumers are looking for products that mimic the taste and texture of animal meat.
  • Nutritional value: Consumers are increasingly interested in products that are high in protein and fiber and low in saturated fat.
  • Environmental impact: Consumers looking for more sustainable options are more likely to consume analog meat.
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Collaboration between scientists, industry and consumers will be key to innovate and adapt these products to the Latin American market.

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