- Actress and model Jamie Yeo is one of many celebrities to embrace the rise of deepfakes.
- According to BBC News, Yeo is allowing a tech company to use his digitally manipulated image for marketing purposes.
- The rise of generative AI is one of the central concerns driving the actor’s strike.
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Jamie Yeo, a Singaporean actress, model and former radio DJ, is one of the many celebrities who have embraced the development of artificial intelligence in the industry, particularly deepfakes.
Alas said BBC News He has signed a deal with a financial technology firm to allow him to use his digitally manipulated image for marketing purposes. He told the outlet that while he understood concerns about AI technology, he thought it „had to be here.”
Even if you don’t accept because of fear, there will be other people who will accept.
Perhaps unsurprisingly, celebrity deepfakes are becoming more and more popular. A TikTok account featuring deepfakes of Robert Pattinson has amassed more than 1 million followers, Insider previously reported.
The rise of generative AI and the use of deepfakes are some of the central concerns driving the actors’ strike.
Meanwhile, the rise of generative AI is one of the main concerns driving the actors’ strike that has gripped Hollywood in recent weeks. The union’s national board voted in favor of a strike last week after failing to reach a new contract that included more compensation for streaming services and limits on the use of AI.
Members of the SAG-AFTRA actors’ union have proposed that studios pay background actors a day’s wages in exchange for scanning companies used to create their digital images.
„Actors now face an existential threat to their livelihoods with the rise of artificial intelligence technology,” Duncan Crabtree-Ireland, the union’s national chief executive and chief negotiator, said last week.
The actors joined members of the Writers Guild of America in a strike that began in May. This is the first strike by actors and writers in more than 60 years.
The authors are equally concerned about the rise of artificial intelligence in the industry, with some worried that financial pressures on entertainment companies will push them to favor this technology over human labor.
„This outage is going to kill the industry,” one worker told Insider in May.
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