Samsung Mexico Appoints Karen Goldberg Carrillo as CMO and Senior Director of Mobile Marketing – Samsung Newsroom México

Mexico City, June 28, 2023 – Samsung Electronics México announced the addition of Karen Goldberg Carrillo, who will assume the position of CMO and Senior Director of Marketing for the Mobile eExperience (MX) division, effective this month.

His more than 20 years of experience in marketing enable him to join the technology department at Samsung Hands, where he will begin a new chapter in his career, leading the MX division, a global market leader in delivering experiences. Extensive, new and different user interfaces through purposeful innovation.

Karen Goldberg He stands out for his branding, business strategy, customer insights, strategic planning, digital marketing, business analytics and strategic leadership skills. Now, he comes to the technology sector to continue to strengthen Samsung’s presence in Mexico and share the brand’s innovations with a new and interesting professional perspective.

I’ve always admired Samsung and I’m excited about this new challenge and being able to make history at this great company. I am excited about this challenge and at the same time excited to work with my new team, I am confident that together we will achieve great goals and take Samsung to new heights in the mobile market. Together, we will work to deliver innovation, quality and exceptional experiences to our users.,” commented Karen Goldberg.

Karen Goldberg started building her experience in the world of fashion since 2003 with brands such as Tommy Hilfiger, Coach, Brooks Brothers, Brunello Cucinelli, Emporio Armani, Crate & Barrel, Sephora, Abercrombie & Fitch. During this time, he challenged himself through various achievements such as brand positioning in Latin America and had the knowledge, expertise and talent to fully explore the industry.

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With studies in advertising, communication and marketing at the University of Anahuac, Karen strengthened her academic preparation at the Kellogg School of Management and the Pan-American Institute of Advanced Business Management (IPADE) in Chicago.

Samsung’s Mobile Experience (MX) segment is characterized by consistently delivering meaningful innovations with greater value and convenience to users. In recent years, it has been characterized by the development of new product categories Wearables up to Smartphones Advances in foldables and 5G network access will usher the industry into a new era of mobile functionality and user experiences.

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