One only has to go back to 1992, when the economy grew by just 0.2 percent, to find a grim backdrop to the general election.
Gideon Skinner, head of political research at Ipsos, said the economy was the main issue worrying voters heading into this general election for the first time since 2010, with few signs the government was getting any thanks to the recent inflation rate. .
„At the moment there's very little sign that it's feeding into a consumer feelgood factor,” he said.
“You've still got six in 10 people saying the government is doing a bad job on the cost of living, and 68 per cent saying the Conservative government is doing a bad job on the economy. It's the worst we've seen in the 25 years since we started asking questions in 1998.
When asked about the best policies to tackle the cost of living, voters backed Labor by 37% to 20pc, giving the opposition a 17-point lead in Ipsos' measure.
But when asked about the economy in general, the parties are tied, with Labor on 29% and the Tories on 30%.
If voters choose which party is worse for their personal finances, Mr Sunak is in trouble.
“Half of people think they will be worse off if the Conservatives win the next election. 34% think it would be worse if they were worse [Sir Keir] Starmer's Labor Party is winning,” said Mr Skinner.
A poll by YouGov found that almost three-quarters of voters say the government is handling the economy badly – including more than half of those who voted Conservative in 2019.
Voters have little faith in either party on economic issues, but Labor has a clear lead.
„Oddany rozwiązywacz problemów. Przyjazny hipsterom praktykant bekonu. Miłośnik kawy. Nieuleczalny introwertyk. Student.