BTS, seventeen; Image Courtesy: BIGHIT MUSIC, PLEDIS
On May 13, P.T.S Bai Group ranked first in the Brand Reputation Index measured by the Korea Corporate Reputation Research Institute from April 13, 2023 to May 13, 2023. The Brand Reputation Index is an index created through brand big data analysis to identify consumers’ online habits. Great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest and consumer interest and communication. The recommendation index is weighted by the brand reputation ranking page.
Top 30 in Ranking:
The Big Bang
Tomorrow X together
The BTS brand ranked first in the boy group brand reputation ranking, with participation index 379,559 media index 2,835,573 interaction index 3,343,849 social index 3,510, 3,510 with 9,949,491 brand reputation index analyzed. Compared to April’s Brand Reputation Index of 9,446,687, this is an increase of 5.32%.
Seventeen Analyzed as Brand Participation Index 526,354 Media Index 1,636,481 Communication Index 1,268,604 Social Index 1,614,369 Reputation Index 5,045,808 Compared to last April’s brand reputation index of 2,914,260, this is up 73.14%.
EXO and NCT:
EXO Brand was analyzed as Brand Reputation Index 2,800,840 Participation Index 87,474 Media Index 833,882 Communication Index 582,884 Social Index 1,296,600. Compared to April’s Brand Reputation Index of 2,334,329, this is an increase of 19.98%. NCT Brand Participation Index 72,884 Media Index 756,191 Communication Index 505,794 Social Index 1,363,902 and Brand Reputation Index 2,698,772 were analyzed. Compared to April’s brand popularity index of 2,032,829, this is up 32.76%.
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