Knicks-Celtics, Mavs-Spurs on ESPN: 2nd-most-watched opening night

According to Nielsen, ESPN had its most-watched NBA opening night in 11 years and its second-highest viewership opening night. Attendance for the season-opening doubleheader is up 80 percent from last year. The first two games of the season on ESPN averaged 2,756,000 viewers, compared to 1,532,000 in 2022.

The Boston Celtics’ win over the New York Knicks averaged 2,552,000 viewers, peaking at 4,351,000 at 9:45 pm ET. It was the most-watched ESPN season-opening opener since 2012 and was up 76 percent from last year’s opener (New York Knicks vs. Memphis Grizzlies).

The nightcap, which featured the debut of Victor Wembanyama, averaged three million viewers (2,989,000) as the Dallas Mavericks defeated the San Antonio Spurs. It peaked with 3,903,000 viewers at 10pm ET. Last year’s comparable game (Dallas Mavericks vs. Phoenix Suns) was up 83 percent and was the most-watched season-opening ESPN late game since 2012. Barring Christmas Day, this is a regular San Antonio Spurs or Dallas Mavericks game. Always the preseason game on ESPN.

The NBA on ESPN was the most-watched primetime program on Oct. 25 across all television — broadcast and cable — among adults 50 and under, adults 18-34, adults 25-54, men 18-34, men 18-49 and men 25. -54.

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