Gordon Ramsay and Fox are set to launch Byte, which is described as a global food brand and entertainment platform.
Byte comes under Ramsay’s deal with Fox Entertainment and Studio Ramsay Global. The site offers a wide range of culinary content and products and experiences.
„Bite is an innovative addition to my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created under this original, unique food and lifestyle initiative,” said Ramsey. „This new brand will cater to every taste of foodie with original series, compelling food stories and endless digital content!”
Byte Digital Network will serve as the brand’s digital and social content hub. Several original series have already debuted, including:
–“Idiot Sandwich:” Ramsay’s new digital cooking competition series is inspired by the chef’s popular viral meme.
–“Next Level Kitchen,” described as a digital companion series to “Next Level Chef,” features the show’s three mentors, Ramsey, Nysha Arrington and Richard Blais.
„For food fans around the world, Bite Kitchen is open,” said Rob Wade, CEO of Fox Entertainment. Feast. As the world’s most dynamic, comprehensive one-stop culinary destination, our dedicated audience will discover and savor every bite.
Under the Byte Digital Originals banner, it will also feature content from stars like „Next Level Chefs” Tineke „Tini” Younger and season 3 champion Gabi Chappell.
Pite has partnered with cookware brand HexGlad to become the official sponsor across Fox and Studio Ramsey Global-owned food content worldwide.
„As a partner of Bite, we are expanding our collaboration with Gordon Ramsay – a natural fit for HexClad and our revolutionary cookware,” said Danny Viner, HexClad co-founder and CEO. „Discerning professional and casual chefs alike recognize the quality that HexClad brings to any kitchen, and now, even more culinary enthusiasts will discover the HexClad difference in the global food content portfolio of Gordon, Fox and Pite.”
There are plans to further expand Byte to include publishing, consumer products, live events and experiences, and apps and online venues.
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