Google and UMG are in talks to usher in a new era in the industry

Can a machine sing like your favorite artist? This question, which seemed like science fiction a few years ago, is taking shape as a concrete reality. Google and Universal Music Group (UMG) are in talks to develop a tool that will allow people to create AI-generated music using the voices and melodies of popular artists.

Creating a new frontier in music

Project by Google and UMG

Technology and music giants Negotiate a license agreement Allows you to create music with the voices of famous singers. This technology known as Deep fakeThe fact that a singer’s voice can be accurately reproduced without their consent is a matter of debate.

Artists’ rights

Under the proposed agreement, artists would have Selection option, and they will receive compensation for the use of their voices and melodies. However, there were some artists Voice review Regarding the use of deepfake in music, others voiced their support.

There will be opposition and support in business

Voices against

Robert Kinkle, CEO of Warner Music Group, expressed his opinion Resistance to deepfake technology, emphasizing the importance of the artist’s voice and person. Additionally, figures like Drake and the Weeknd have criticized the unauthorized use of their voices in AI-generated collaborations.

Artists supporting innovation

Despite the resistance, some artists see the technology’s potential. Grimes has lent his voice to song creation, and Paul McCartney has explored the use of AI. Create a new Beatles song.

Legal and Ethical Considerations

Copyright and Infringement

The real concern is the potential for AI to create music that could infringe copyright. Rosie Burbidge, intellectual property partner at Gunnercooke LLP, emphasized the need to prove. Copyright infringement If music is created by AI.

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This potential deal between Google and UMG could be a turning point in the way we conceive and create music. Technology may open doors to innovation, but it also raises questions about authenticity and ethics in music creation. Only time will tell if the industry is ready to embrace this new era.

More information at Guardian.

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