This month, Sebastian Hunt and Dylan Richards' label Full Studios launched its sixth collection. After cutting their teeth at Yeezy and launching their brand in 2020 with a single puffer jacket, the duo aim to break out of the „street box” they found themselves in, with the introduction of their latest collection serving as a precursor to a more editorial direction. Denim and many other women's clothing.
„We started very small – we started with just one piece at first, so we're still at the pace of creating full collections and experimenting with new fabrics. We have a new design team and are focusing on introducing Japanese denim and womenswear this season. The collection is also expanding our fabric archive, And has a high-end look,” Hunt told WWD.
“Drop 6 introduces that innovation and kind of last season, where you can see the last early Full Studios DNA of heavy cargo pants and fluffy wool, cozy moments and puffer jackets. We say hello and goodbye,” Richards added. The brand's expansion follows its latest exclusive collection and collaboration with Selfridges alongside Kylie Jenner's arm.
The expansive collection touches on the brand's signature styles, such as the eye-catching bright yellow hooded puffer, while new key styles include shades of Japanese denim black and hand-sprayed vintage blue, women's fishtail maxiskirts and tube dresses or unisex jackets and baggy jeans, and Stellar Melton wool-stitched top coats. And dramatic shirts.
“With the name, we're trying to create your entire wardrobe. With that comes the easy price-points of your loungewear, but it also goes heavy on eveningwear – depending on the fabric, prices vary – but we still make sure that even those higher price-point ends are lower than what other brands offer. We want it to be more accessible,” Richards said of the brand's sleek bodysuits, edgy dresses (a high-plaid dress pollution, $320) and faux fur outerwear (a wide fur coat, $550), which has already been sported by Dua Lipa. .
In addition to Drop 6, Richards says the brand is currently sold through e-commerce and 75 global stockists, the team recently traveled to Paris to market and plans to launch collections four times a year in line with fashion calendars. While infusing collaborations, launching accessories and peppering in exclusive new styles.
„Totalny pionier w sieci. Specjalista od piwa niezależny. Ewangelista popkultury. Miłośnik muzyki. Nieprzepraszający przedsiębiorca”.