- DET along with its stakeholders held a large number of meetings with travel trade experts and key executives from over 31 markets.
- Held under the sustainability theme 'Working Towards Net Zero’, the four-day event further enhanced collaboration between Dubai and its partners and stakeholders.
- The DET stand was awarded 'Best Stand for Doing Business’ by Arabian Travel Market
Dubai, United Arab Emirates: Dubai’s Department of Economy and Tourism (DET) further strengthened Dubai’s position at the 30th edition of the Arabian Travel Market (ATM) held from May 1 to 4 at the Dubai World Trade Centre. Leading the world’s top travel destinations. More than 122 public and private sector companies held a large number of business meetings at the Dubai stand, resulting in a highly successful event for DET and a positive outlook for Dubai’s tourism industry in 2023 and beyond.
This year’s ATM focused on responsible tourism under the theme 'Working towards Net Zero’ and coincided with the UAE Year of Sustainability. During the four-day event, the DET highlighted the key role of the city’s tourism sector in supporting the strategic UAE Net Zero 2050 initiative, including measures implemented by Dubai in the area of sustainability, in line with his vision. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, wants to make the world’s best city to visit, live and work. ATM’s sustainability theme has fueled the conversation towards COP28, the UN Climate Change Conference, another landmark event that Dubai will host later this year. Economic Agenda, D33.
As a testament to its success at ATM 2023, DET was awarded the 'Best Place to Do Business’ award for its three-floor exhibition space. In presenting the award to DET, the ATM judges’ stand’s comfortable seating, spacious layout and high-quality hospitality combined to create an inviting environment for visitors.
DET also organized the largest ATM Hosted Buyers Program showcasing Dubai’s unparalleled hospitality and diverse offerings. This year’s program attracted a record participation of 450 buyers from 31 different markets and countries. The DMCs that supported the Hosted Buyers program included Rida Tours, Night Tours, Arabian Oryx and Arabian Adventures and their generosity and hospitality enabled them to enjoy various experiences and iconic attractions of the city, including a visit to the future museum, Burj Al. Arab and Sonara Desert Camp. The Dubai stand also welcomed visiting dignitaries and senior diplomats. In addition, ATM visitors enthusiastically participated in the Dubai Landmark Challenge, an interactive game for visitors installed at the Dubai Stand, further highlighting the city’s diverse destination proposition.
Dubai’s successful participation in ATM 2023 follows the strong performance of its tourism sector in the first quarter of 2023, which welcomed 4.67 million international overnight visitors from January to March, compared to 3.97 million tourists in 2022, a 17% year-on-year growth and 2023. 98% reached pre-pandemic levels in the first quarter of the year, making it the fastest-recovering place globally.
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