today, advertisement board, along with Honda, announced the release of a new single titled “Flex My Soul” featuring Grammy nominee Davido and internationally renowned songbird Lila Ike. The release celebrates 5 years of collaboration between Billboard and Honda on Honda Stage, a music platform that celebrates the unique, storytelling behind the music and the journeys of established and up-and-coming artists.
In conjunction with advertisement board, Honda Stage provides a platform for breakthrough and established artists to share their stories and connect with music fans through documentary-style video content. The latest, „Flex My Soul,” is inspired by living in the moment, chasing your dreams, and recognizing life's blessings.
Davido is a Nigerian singer, songwriter and record producer, considered one of the most important Afrobeat artists of the 21st century. Leela Ike is a Jamaican-born singer known for her distinctive delivery, old-school sensibility and modern-day swagger with a unique blend of contemporary reggae with elements of soul, hip-hop and dancehall.
„When I first heard this song and heard Davido say it, I was inspired to speak on the topic,” said Lila Ike. „For me, the song talks about being happy, living your dream and being positive while celebrating life with the people you love. I decided to continue on that wavelength, feeling blessed, motivated and celebratory for all the blessings that have come out in my life.
The Honda Stage celebrates music's breakout stars on the brink of global popularity. Each featured Honda Stage performer has a unique story based on their dreams to succeed in the industry and their determination to make their dreams come true. Last Honda Stage featured artists, in partnership advertisement board, There are Rosalia, Bad Bunny, Naughty Natasha, Normani and many others.
„We couldn't be happier about our partnership with Honda,” said Dana Trappo, Billboard's chief brand officer.