Inspired by sport and reinvented with style, this collection transforms the iconic ZNE performance silhouette into everyday essentials.
A collection of designs created to provide maximum comfort and distraction to the new generation who enjoy summers pulsating with music and sports.
With four key looks, premium full zip and pant silhouettes get extra exclusive exposure for athletes and fans in celebration of the FIFA Women’s World Cup Australia & New Zealand 2023™.
Taking inspiration from the iconic ZNE silhouette, the new collection combines original design with minimalist details perfect for urban living.
Today, adidas unveils a new launch from the sportswear brand, zne collection A collection of comfortable, relaxed designs made with innovative materials including AEROREADY technology and ultra-stretch four-way fabric for maximum comfort. Hoodies, pants, shorts and t-shirts are part of this collection created with sports-inspired minimalist design to live your day to the fullest.
Presented by icons at the forefront of style and sports, the campaign brings together global superstars, actresses and producers. Jenna OrtegaInternational actress and model HoyonManchester United star Alexia RussoGerman soccer player and Olympic champion Melanie LeupolsMinnesota Timberwolves guard Anthony Edwards And actor David Yang. Everyone shares their favorite looks so they can always be on the go, whether it’s supporting or representing their national team, enjoying their favorite artist, or just relaxing and checking out the latest fashion trends this summer.
The new collection preserves the DNA of adidas sportswear with the essence of original sports design with adidas Aeroready technology and modern details. Embracing a minimalist aesthetic that can be layered to suit every individual style, key looks in this collection include:
- Women’s World Cup: As a tribute to the qualifying teams, adidas is offering a special edition ZNE Premium Full Zip Set and ZNE Premium Pants. Its minimalist white design with simple details proudly displays the national team crest on the chest and mid-section, while ensuring the essential comfort for athletes and fans alike.
- NE Premium Full Zip Combinados Con ZNE Premium Pants or ZNE Leggings: With a casual and coordinated look, this men’s full zip hoodie offers a relaxed fit with added shape thanks to its ribbed hem, cuff construction and high scoop neck. With similar design elements, the women’s version embraces a batwing-sleeve aesthetic with added shape through its shoulder sheath to help offset its boxy silhouette. While the men’s look is paired with full-length pants with ankle cuffs, the women’s version pairs soft-touch tights with split hem details, reduced seams and a smooth finish.
- Premium Overhead Hoodie and Shorts: Following the same material design as the full zip and pants set, the men’s hoodie and shorts combo offers a fresh look and feel with its pink fusion colorway and clean-cut details. Constructed with a kangaroo pocket and fine stitching, this pullover also features an extra high collar while the hood is pulled up for extra comfort. Similarly, the women’s upper hoodie and shorts set is subtle in detail but still bold in essence due to its all-white color palette, similar to the men’s look with similar cuts and stylized features. The hoodie offers a baggy, boxy aesthetic.
- ZNE Tee and ZNE Shorts for Women: Cut short, this basic short-sleeve tee features an eye-catching pink fusion hue, while the contrasting chunky ribbed hem and collar give it extra shape. Featuring a bold color-block adidas logo on the chest and matched with double-knit shorts that offer a relaxed mid-rise cut, elasticated waist and drop back finish for total comfort.
- Men’s ZNE Premium Polo and ZNE Premium Shorts: Inspired by classic sports details, this stylish polo offers a classic fit and a fold-down collar and three-button placket. Subtly accented by contrasting black detailing, the top keeps the look effortless, offering a casual feel when paired with ZNE’s comfortable white shorts.
Speaking about the new launch, adidas Vice President of Product Apparel, Tricia Shumavon said: «With the Women’s World Cup on the horizon, fans around the world will be coming together to celebrate their national teams, so we started creating a variety of looks with your fan experience in mind. The Women’s World Cup Reveal is ready to be introduced to the players during the match anthem, a complete package designed to enhance that sense of unity between the players on the pitch and the fans who support them. But even beyond sports, we know there are many occasions when people want to kick back and feel the moment, so this collection of everyday looks is designed for distraction-free comfort and style this summer.
Speaking about the collection, Jenna Ortega said: «I grew up playing football, as did everyone in my family. Our favorite game is to watch and play together. I love how the competitive spirit of the game keeps you in the moment. The adidas ZNE, the latest release from the sportswear brand, is perfect for just that – comfortable and easy to slip on for any sporting event.”
As the face of the brand’s latest collection, Hoyon spoke about the new line: „When it comes to my personal style, I like to keep it simple. I usually go for a minimal look with clean colors or subtle details. That’s why I love the ZNE collection so much. Each piece is simple and versatile, and can be worn in different seasons and occasions, whether it’s on set or at a concert. Whatever I do, I enjoy mixing and matching to create new looks while being comfortable and stylish.