MTV
With season 16 RuPaul's Drag Race With it officially over, fans know who won the crown. But which recording artist managed to win in terms of streaming pumps?
Throughout the franchise's most recent season, Luminate says songs featuring lip syncs averaged a 28.1% increase in total on-demand streams, including UGC (user-generated content).
The song got the biggest bang of the season Ser's „Dark Lady”, which was featured as the lip sync song for the fourth episode of For Your Life (aired Friday, January 26). On the day the episode aired, „Dark Lady” received 9,180 streams; The following day (Jan. 26), on-demand streams for the song rose to 38,183, representing a 315.9% increase in Serene's on-demand streams.
Janet Jackson's „What About” increased triple-digit percentages in streams. Drag racing. After being featured as one of the lip-synched songs on the April 12 episode of „Lalabarooza,” the song took from 1,056 streams to 3,946 streams, a 273.7% increase for Jackson.
Meanwhile, two Donna Summer Thanks to a pair of lip-sync showdowns this season, the songs received similarly impressive streaming bumps. Drag racing. „This Time I Know It's For Real,” Summer's song used in the lip sync on April 12, received a 180.9% increase in on-demand streams the day after the episode aired. „Dim All the Lights” was used in the episode 11 lip sing on March 15, and the episode received a 96.4% increase in on-demand streams the following day.
The finale episode of season 16 (aired Friday, April 19) featured Kylie Minogue's „Pitam Padam” (which received a 56.5% bump in day streams, followed by a heart-racing lip sync that saw Nimbia Wind crown America's Next Track Superstar after appearing on the show). Rani made history with her crown, becoming the first East Asian winner of an American franchise.
speaks advertisement board After his win, Wind said „it feels crazy to be able to live this up for my community and my country”, adding that it „means a lot to me to be able to live this up”.