With Brazil the focus of this year’s Ventana Surs, the São Paulo Film-TV Commission has organized a series of panels and other events to mark Brazil’s return to normalcy after a disastrous tenure at Spine, highlighting the work of Spine, Cinema do Brasil and Projeto Paradiso. Jair Bolsonaro.
With President Lula da Silva back in the saddle after a landslide re-election in October 2022, the prospect of Brazil as a partner in film and television investments raises great expectations.
As part of its VS agenda, Spcine will promote a 20%-30% cash discount on foreign shoots and international co-productions in the city of São Paulo in an effort to attract new investments to São Paulo’s audiovisual sector and expand relationships with international companies and institutions.
Attending the Buenos Aires Confab organized by the Cannes Festival and the Marche du Film and the Argentine Film-TV company INCAA will be representatives of the Spine Affirmative Network and experts from key São Paulo companies and representative organizations.
„We are very happy to participate in Ventana Sur, the most important spotlight for the creative economy of Latin America,” Viviane Ferreira, president of Spcine, added: „We have designed activities and institutional support that demonstrate the political, economic and social potential of São Paulo’s audiovisual sector.
A study of the socioeconomic impact of São Paulo’s audiovisual sector revealed that it contributes about BRL 5.18 billion ($1.05 billion) to GDP and creates 57,600 jobs in Brazil.
Notable among Spcine’s scheduled events is the panel entitled Panorama of the Brazilian Audiovisual Industry and Opportunities for Collaboration with São Paulo, taking place on November 27 with Spine Director of Investments and Strategic Partnerships, Luis Toledo. In Sao Paulo’s cash discount incentives.
On November 30, a panel titled Diversity, Equality and Equality in Ibero-American Audiovisual will gather representatives from Argentina, Spain, Colombia and Mexico to foster collaborative networking for women in the Ibero-American audiovisual industry.
Lyara Oliveira, Spcine’s Director of Innovation and Audiovisual Policy, will moderate the panel and discussion on Spcine Affirmative Network: The Importance of Affirmative Action in the Audiovisual Sector. through public policies.
According to the Spcine panel, the initiative +Mulheres Lideranças do Audiovisual Brasileiro (Women Leaders of Brazil’s Audiovisual Industry) will partner Ventana Sur on November 29 for the context, actions and developments of women audiovisual worldwide. Diversity, Equality and Equality in Ibero-American Audiovisual on November 30. Both roundtables are integral elements of Punto Género, an agenda focused on the diversity of the market.
Despite making up more than 50% of the Brazilian population, women are underrepresented in leadership positions in the audiovisual industry. According to the latest data from the Brazilian film agency Ancin, the participation of women in scripting and directing has continued to reach 20% of registered works until 2021, with a slightly better 40% in production.
Spcine Affirmative Network, founded in 2019, integrates affirmative action principles into funding bids and training programs. With nearly 200 professionals, the network emphasizes diversity and inclusion in the audiovisual industry, seeking to empower professionals and students who face inequality and barriers.
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