What is 3D Audio? Technology leaps from theaters to homes

3D Audio is an innovative technology that seeks to provide a more immersive and realistic listening experience. This allows users to feel completely immersed in sound, adding an extra dimension to entertainment experiences. By combining ambient sounds, dialogue and sound effects, 3D audio creates a sense of depth and realism, It makes users feel like they are actually in the middle of the action. This technology adjusts the intensity, movement and direction of sound, providing an immersive and immersive listening experience.

In partnership with Google, Samsung
Developed the Immersive Audio Model and Formats (IAMF) technology, an advanced 3D spatial audio technology adopted by the Alliance for Open Media (AOM) in October 2023. Since this type of audio was previously only available in theaters, this innovation can be enjoyed at home with smart TVs or sound bars.

For example, the IAMF highlights environmental noise as the most relevant, Allowing you to hear everything from the crunch of shoes on the sidewalk to the screech of cars driving down the street.

Additionally, IAMF provides a more realistic and versatile listening experience thanks to its ability to project sound vertically. Using Artificial intelligence
and deep learning, this technology analyzes visuals and optimizes sound throughout the viewing experience.

Developed by the tech giants, 3D Audio also allows for sound customization as per the user's preferences, Gives you the option to adjust and customize audio settings to enhance the sound effects of an action scene or enhance dialogue.

IAMF is an open source audio technology standard adopted by the AOM Content creators can access this technology and use it in their productions, enabling greater adoption of 3D audio across the industry.

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