UM closes 100 offices for annual Impact Day – Campaign Brief Asia

UM, the global media agency network of IPG MediaBrands, today announced its seventh Global Impact Day under the theme “One Day, One UM, One Better World”. Better World, UM’s corporate social responsibility arm, launched in 2016 under Impact Day, reflecting the agency’s commitment to its core values ​​of community, passion and courage.

UM employees will participate in activities around three Impact Day pillars:
• Equity – Service actions directly impact underserved communities.
• Sustainability – Actions of service that directly impact our planet locally or globally.
• Health – Acts of service that directly affect the well-being of another person’s physical or mental health.

“UMs from around the world look forward to volunteering as a connected team for our beloved Impact Day tradition each year,” said Andrea Suarez, Global CEO of UM. „Our theme this year, 'One Day, One Um, One Better World,’ highlights the incredible impact we can make when we use the power of our collective action to give back to the communities in which we live, serve and thrive.”

“IMPACT Day is a powerful reminder of the positive change we can create when we come together as a global community. This is an opportunity for UMs across APAC to make a real difference in the lives of others, and I am incredibly proud of the diverse and impactful initiatives happening across the region,” said APAC President UM Kasper Aakerlund.

Today, Thursday July 18, UM closed all its offices across APAC, EMEA, LATAM and North America and is volunteering with local charities, NGOs and community organizations.

These activities across the APAC region include:
• In AustraliaA walk-a-thon, bake sale and other fundraising efforts benefiting Rise Up and a donation drive for Roundabout Canberra.
• In China (Image above), providing teaching materials and working with autistic children at the Shanghai Changjiang Xingyu Child Development Service Center. Shanghai Xingyue Autistic Children Rescue Center
• In Hong KongSponsored a talk on cyber safety for children and two workshops teaching children about cultural appreciation and diversity in collaboration with KIFF International Film.

• In India Collaborating with many LGBTQIA+ owned businesses including but not limited to Kai By Mangi, Arttitty, Sabarshh, Ash.co, Embarque.co, Queergaon and Podi Nan Maga , handicrafts, accessories, clothing and more.
• In IndonesiaTogether with Sekolah Mandiga and Yayasan Autisma Indonesia will conduct a field day program with autism awareness training, effective communication strategies and inclusive training, and will travel to Jakarta with special needs students from Sekolah Mandiga.
• In JapanMobilizing the local community to clean up Aoma Park, collect and distribute food to families in need, and conduct a book drive for children’s education.
• In MalaysiaMedia awareness and press activity to support social work run by Buddy Bear, Humankind and its program working to create mental health awareness and support systems for children.
• In Pakistan, supports SOS Children’s Villages in Karachi and Lahore. SOS Children’s Villages provide orphans with loving care, protection, higher education and job training, and instill a sense of hope to help them reach their full potential.
• In SingaporeClients of the MINDS Singapore Center (a voluntary welfare organization providing services for people with intellectual disabilities) are offered the experience of visiting Mr Bucket Chocolateri for a factory tour and chocolate-making session.

• In South KoreaConduct a donation drive in partnership with the Goodwill Store.

• In TaiwanRuns a book donation drive for SPbook, where loans are given to schools in remote areas of Taiwan to purchase educational children’s books.

• In ThailandDriving campaign awareness and fundraising in support of Father Ray Foundation to donate educational materials to schools in need.