The FIFA World Cup 26™ Official Brand is released in celebration of football and diversity

The FIFA World Cup™ trophy, the most widely recognized and valued sporting asset worldwide, was unveiled on Wednesday as the flagship of the FIFA World Cup 26™ official brand. For the first time in history, an image of the actual trophy and the tournament’s host year is depicted, creating an innovative design language that will anchor the FIFA World Cup™ logo in 2026 and beyond. The image of the trophy and the year allows for customization to reflect the individuality of each host, while creating a recognizable brand structure for years to come.

The Official Brand of the FIFA World Cup 26™ was launched in Los Angeles, where FIFA, host nations Canada, Mexico and the United States, football legends and special guests came together to celebrate the first milestone of an exciting journey. Biggest sporting event. Attendees at the iconic Griffith Observatory witnessed sporting history as they were presented with the emblem by FIFA President Gianni Infantino and Ronaldo, who won the FIFA World Cup twice with Brazil.

FIFA launched WE ARE 26, a campaign that empowers people, places and communities to play an integral role in launching the official brand of FIFA World Cup 26™. The campaign captures portraits of faces and places that tell their unique FIFA World Cup stories, with the individuals and experiences that await fans in 2026.

„We are 26 years old,” said FIFA president Gianni Infantino. „This is the moment when three countries and an entire continent collectively say: 'We are united to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup.’ The tournament will help each host nation and participating team write their own page in the history books of FIFA World Cups and is an important step on the way to 2026 for this unique brand.

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„In a matter of hours, all of this will be made even more colorful and exciting as the 16 exciting host cities launch the unique brands created by FIFA,” the FIFA president added. „These unique city landmarks include fun and exciting people and places that will give fans an experience like no other in 2026. As we celebrate together tonight in LA, an entire continent is celebrating what will be the largest united world in North America. Show on Earth in just three years.

Guests also followed Q&A with FIFA Legends from the three host nations – Carly Lloyd, Craig Forrest and Jorge Campos – led by Fox Sports analyst and 1994 FIFA World Cup™ star Alexi Lalas and Telemundo host Ana Jurka. The evening ended with a drone show over the Hollywood Hills.

The entire event was streamed via FIFAWorldCup.comIt gives fans around the world an opportunity to engage with the launch and count down the days until kick-off.

Victor Montagliani, FIFA Vice President and Concacaf President, said: “The FIFA World Cup 2026 will be a festival of football that will take the game to new heights in the Concacaf region and beyond. With 104 matches to be played in 16 cities across Canada, Mexico and the United States, it offers a tremendous opportunity to engage people and bring new fans to the beautiful game. This innovative brand and inclusive 'WE ARE 26′ campaign are key milestones that bring that opportunity one step closer, and they send a clear signal that this incredible competition is now truly on the horizon.

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„I look forward to continuing to work with all the host cities, the team at FIFA and the many key stakeholders involved in delivering the biggest and most inclusive and diverse World Cup,” added Montagliani.

The visit follows Thursday’s launch of 16 individual host city brands across Canada, Mexico and the United States. Fans who are active or follow on social media are encouraged to share their joy and excitement using the hashtags #FIFAWorldCup and #WeAre26.

The next edition of the FIFA World Cup will be held in June and July 2026 and the champions will be crowned on Sunday 19 July 2026. The four-team group stage is preceded by an extended knockout stage that will see 32 of the world’s best. National teams fight for the ultimate prize of the game. CONMEBOL will be the first confederation to begin the road to 2026, with defending champions Argentina and fellow South American teams starting their qualifiers in September 2023.

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