NEW YORK, NEW YORK – SEPTEMBER 28: (LR) Adam Silver, Kim Kardashian and Jens Great attend the SKIMS Photo Op with Kim Kardashian and the NBA on September 28, 2023 in New York City. (Photo by Dimtrios Kambouris/Getty Images for SKIMS)
New York – NBA Makes SKIMS Official Underwear Partner of Women’s National Basketball Association (WNBA) and USA Basketball The National Basketball Association (NBA) and SKIMS today announced a multi-year partnership.
“I am incredibly proud of the SKIMS partnership with the NBA as it is a reflection of the growing influence of SKIMS culture,” said Kim Kardashian, Co-Founder & Creative Director of SKIMS. „Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sports and talent, and I look forward to seeing the partnership flourish.”
„The NBA’s modern approach and significant impact on pop culture, entertainment and fashion is unparalleled in sports,” said Jens Grede, co-founder & CEO of SKIMS. „Our partnership represents a significant opportunity for SKIMS and the NBA to work together on what it means to engage the next generation of fans through basketball.”
„SKIMS has quickly become one of our most culturally influential brands,” said NBA Commissioner Adam Silver.I amng NBA fans and SKIMS users with unique experiences, new offers and premium products through our partnership.
„Together, SKIMS, the NBA, WNBA and USA Basketball are harnessing the power of basketball to create excitement and demand in unexpected ways. Fans will see the partnership come to life at future marquee events, including the NBA All-Star and NBA In-Season Tournaments.”
SKIMS Mens was launched on 26th October with three collections of three daily essentials leading the way in comfort. SKIMS celebrated its debut with a new brand campaign, “Every Body Wears Skims,” starring NBA All-Star Shai Gilgeous-Alexander, alongside the brand’s official athlete endorsers.
As part of the partnership, SKIMS will also receive media exposure on various league platforms, including NBA and WNBA national broadcasts and court virtual signage on the leagues’ official social and digital platforms.
About SKIMS
Founded in 2019 by Kim Kardashian and Jens Great, SKIMS is a solutions-oriented brand that creates the next generation of underwear, loungewear and shapewear and sets new standards by providing solutions for every body. From technically structured shapewear to bras that enhance your curves to bras that are twice as long, the brand’s goal is to constantly innovate past the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe and David Jones.