Sydney 19 August 2024: The number of Australians traveling to Japan increased by 125.9% in the past year, while 35% more Australians visited Indonesia and 24% more visited South Korea, according to data released by the Australian Travel Industry Association on Friday. (ATIA).
ATIA has released its latest Travel Trends report, revealing a significant surge in inbound and outbound travel to Australia in the year ending June 2024. The report draws on data from the Australian Bureau of Statistics (ABS), the Department of Infrastructure and the Department of Analytics. The ATIA Group highlights key trends shaping the Australian travel and tourism industry.
According to the report, international travel to and from Australia has seen significant growth, with a 36% increase in inbound tourism and a 31.8% increase in outbound travel compared to last year. Notably, international visitor numbers to Australia reached almost 8 million, with significant increases from key markets such as China (231.1%), Japan (108.0%) and the US (28.3%).
Outbound travel by Australians has also increased significantly, particularly to popular destinations such as Japan (125.9%), Indonesia (35.8%) and the United States (17.3%). The trend highlights Australians’ growing appetite for international travel, fueled by the easing of global travel restrictions and a growing desire for new experiences abroad.
The report also highlights a shift in the reasons Australians travel. Vacation accounts for most trips, followed by visits from friends and relatives and business trips.
Additionally, Qantas Airways has a 17.2% share of the international travel market, followed by Jetstar at 12.4%, airline market-share data revealed.
Commenting on the latest data, ATIA CEO Dean Long commented: „Australian travelers are once again exploring the world with enthusiasm, and the data reflects strong demand for a variety of international destinations. The increase in travel to Japan and Indonesia indicates a shift towards unique cultural experiences and adventure tourism. Now everyone is in Japan. It’s because they feel like it! At the same time, there are fewer Australians traveling to New Zealand this year with 103,850 compared to 206,720 in 2023, a 27% decrease.
„The positive trends in inbound and outbound travel are a testament to our industry’s hard work and adaptability. As we continue to navigate the post-pandemic landscape, it is clear that Australia’s travel industry is not only recovering but thriving. ATIA is committed to supporting our members in seizing these opportunities to ensure sustained growth.
About ATIA (www.atia.travel)
The Australian Travel Industry Association (ATIA) is the peak body representing Australia’s AUD69 billion travel industry. ATIA represents the majority of Australian travel agents, corporate agents, tour operators, wholesalers and ITOs.
(Source: ATIA)
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