Paramount's „Mean Girls” hit after surpassing $100 million at the worldwide box office.
Oh-So Pink's soundtrack has grossed $101.2 million worldwide after six weeks of release, including $71.2 million in North America and $30 million from 31 international territories.
Based on the Broadway adaptation of the 2004 comedy classic, „Mean Girls” was originally slated for a direct streaming debut at Paramount+, but executives opted for a theatrical release after enthusiastic test screenings. The musical cost just $36 million.
„Mean Girls” held the No. 1 spot at the domestic box office for three consecutive weeks after its Jan. 12 release, as well as the No. 1 spot in the UK, Australia, New Zealand and Mexico. The film opened in Thailand on February 15 and will open in Singapore and India later this month.
New „Mean Girls” stars Anguri Rice as Katie Heron, portrayed by Lindsay Lohan, who must navigate her new high school's social scene ruled by plastic. Renee Robb reprises her Broadway role as Queen Bee Regina George alongside Christopher Prinney, Bebe Wood, Avantika, Jacqueline Spivey, Ally Gravalho and original stars Tim Meadows and producer-writer Tina Fey. Samantha Jayne and Arturo Perez Jr. directed the film.
Following the film's initial release in January, Paramount shared data from exit polls indicating that 75% of audience members knew it was a musical before purchasing a ticket, while 16% left the theater „disappointed” by the genre.
Mark Weinstock, Paramount's president of global marketing and distribution, spoke Variety Regarding the studio's decision to downplay the song and dance numbers in promotional material for „Mean Girls.”
„We don't want to run out and say it's a musical, because people treat music differently,” Weinstock said. “The film is a broad comedy with music. Yes, it can be considered a musical, but it appeals to a larger audience. As you can see [trailers for] 'Wonka' and 'The Color Purple' don't even mention music. We have a musical note in the title, so there are notes without bearing it.
„Totalny pionier w sieci. Specjalista od piwa niezależny. Ewangelista popkultury. Miłośnik muzyki. Nieprzepraszający przedsiębiorca”.