Marketing, customer experience and network optimization: How are telcos using AI?

Same percentage as telecom companies (67%) are leveraging AI for network managementIt allows you to design, plan, and optimize performance, improve network security and reliability, diagnose and resolve problems, predict and prevent failures, and adapt as needed.

In addition to network optimization, companies in the field are experimenting 5G private networks combined with AI, Big data and the Internet of Things (IoT).So 5G is expected to incorporate these new functions to improve device connectivity, latency or positioning.

In this regard, Elena Pablos is Global Director of Telco and Media at MinSite„In the short and medium term, the integration of land mobile networks (5G Advanced or 5G+) and satellite networks, as well as the expansion of broadband to the majority of the population, will be realistic and will allow the democratization of AI-based services and applications. In this way, new use cases of interest to both companies and citizens will emerge. And implementations are fast, simple and cost-effective.

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