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Margot Robbie hit the Australian press circuit for her new film „Barbie” on Thursday, embracing a Barbiecore theme.
During a fan event where Robbie was joined by the film’s director Greta Gerwig and her costars Issa Rae and America Ferrera, Robbie opted for a vintage Versace ensemble. Her outfit consisted of a cropped pink cable knit sweater, a metallic pink pleated skirt, purple socks and pastel blue shoes.
Later, she attended the „Barbie” celebration party along with the rest of the film’s cast. For the occasion, she wore a vintage Versace shimmery pink cocktail dress and clear kitten-heel sandals with crystal trim. Her evening look is from Versace’s Fall 1994 couture collection.
To create her look for two Australian press events, the actress worked with stylist Andrew Mughal, who has worked with Hoyon, Billie Eilish and Channing Tatum. Mugamal has been Robbie’s stylist on the press tour for the film and has styled her for brands including Prada, Valentino, Manolo Blahnik and Bottega Veneta.
Robbie’s press tour look was pink-centric, in line with the movie-inspired barbicore trend from summer 2022. Barbicore stylist is characterized by all pink and other bright colors.
By July 2022, the word barbicore had 17.8 million views on TikTok and fashion marketplace ShopStyle saw searches for pink rise.
Barbie’s world has inspired many commercial collaborations, from fast-fashion retailer Boohoo to dental care brand Moon. Mattel released an exclusive Barbie doll collection, with dolls modeled after the film’s main cast. Robbie’s doll, priced at $50, wears the same pink gingham dress the star wears in the film’s trailer.