Japan's Hakuhoto has launched Trigger Happy Studio in India

Hakuhodo Inc. is a global advertising agency based in Tokyo. Further expanding its Indian footprint.

A year after acquiring a majority stake in leading Indian brand and entertainment agency group MA&TH (Marching Ants & Trigger Happy) Entertainment Network Pvt Ltd, Hakuhodo launches Trigger Happy Studio. The new company will produce, market and distribute films, digital content and international co-productions across multiple platforms and markets. It aims to collaborate with creative partners across languages ​​and regions in India, and leverage Hakuhodo's global distribution network and entertainment agencies across the globe.

Kosuke Katoka, Managing Director, Hakuhodo India and Director, Trigger Happy Studio, said: “This marks a significant milestone for us at Hakuhodo, combining our strengths to deliver enriching content to audiences in India and beyond. Indian cinema is at its best right now and we're really looking forward to exploring new frontiers in content creation and creating something exciting for the audience here.

Amit Chandra, CEO, Trigger Happy Studios added: „Embracing authenticity and authentic human experiences, through Trigger Happy Studios we envision a world where storytellers thrive. We strive to foster a culture of creativity, collaboration and happiness, fostering a supportive environment where everyone can thrive.” Together with Hakuhoto, we look forward to crafting stories that enrich the lives of both our audience and the dedicated individuals behind the scenes.

Jigyasa Sharma, Studio Head, Trigger Happy Studios said: “Our collective vision is to create stories that transcend borders and touch lives. Driven by our love for storytelling and dedication to our craft, we have already started collaborating with passionate and inspiring storytellers to weave entertaining and inspiring stories for them and the audience. Together, we are ready to embark on a journey to expand imaginations and make a lasting mark on the world of storytelling.

Pictured (L-R): Jigyasa Sharma (Studio Head, Trigger Happy Studios), Kosuke Katoka (Managing Director, Hakuhoto India and Director, Trigger Happy Studios), Amit Chandra (CEO, Trigger Happy Studios).