He Spanish trade cloth It constantly adapts to the changing economic paradigm and the new life and consumption habits of the society. In this context of technological revolution, Investment in technology by Spanish companies increased by 20% year-on-year in 2023 and will grow by another 10% in 2024.. They are data connectionA consulting firm specializing in connecting technology and innovation with the world of real estate and finance.
„We live in a moment of unprecedented technological and digital explosion, both of which are driven by major changes with each innovation. The advancement of technologies such as Blockchain, AI or IoT such as Rapid adoption of this development by society. In this sense, the way consumers interact with any business sector has changed forever, and that's why Companies are forced to constantly innovate to avoid disappearing«They promise Vicenç Hernández Reche, Marc Ollé, Sergi Brun and Francesc Salas are founding partners of ENLACE.
Technology has been established as the key to business success
ENLACE ensures that Global technology investment in Spain reaches 60,000 million euros this year, 5% more than in 2022Y Investment in ICT has increased more than GDP. In the current environment of technological change and paradigm shift, This upward trend will continue for another five years, till the end of 2028.
According to counsel, Technological adaptation of Spanish companies increases their survival rate in the first 5 years of life up to 68%.. This indicator showed a survival of 45.1% after five years in 2020, according to the 'Harmonized Demographics of Companies' report of the National Institute of Statistics (INE). That means that number could increase by 50% thanks to technology's disruptive role in companies' business models.
Society's increasingly rapid adoption of technologies such as AI, Blockchain or IoT has forever changed the way we consume, which is why companies are forced to innovate rather than disappear.
In fact, the technological adaptation of Spanish companies allows them to increase their survival rate to 68% in the first 5 years of their life.