Ice Spice stars in Alexander Wang Spring 2024 campaign

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New York City is the unshakable home of Alexander Wang's eponymous fashion brand, which was created nearly 20 years ago. In 2022, the company moved from its original headquarters in Chinatown to a brighter, larger location on South Street Harbor, with both floors boasting views of the Brooklyn Bridge.

It's these New York roots that make Bronx-bred rapper Ice Spice the perfect fit as the star of the luxury brand's new campaign, which launched Thursday morning. In celebration of their S24 collection titled Nocturna, the campaign fuses fashion and rap, capturing the brand's ready-to-wear staples including leather, hotfix denim and Ice Spice, the latest in their Dome project.

„As an artist, I'm always challenging myself on how I can contribute to culture in a way that moves things forward, and Alexander Wang is a great vehicle through this incredibly bold and global campaign,” Ice Spice said in a statement. .

Wang added in her statement, „Ice Spice is a powerhouse, a cultural touchstone and a breath of fresh air. Her unforgiving energy amplifies the sharp and fierce sensuality of Spring 2024 and leans into our brand codes at a deep level.

Since Wang didn't show at this season's New York Fashion Week, the campaign serves as one of the first major introductions to her new collection, whose black and leather-heavy pieces include loose-fitting pants, exposed bras, leather bra tops and cropped jean. Jackets.

Wang, Vogue Author Nicole Phelps writes, „Thigh and shin splints are being bought because they're sold, appealing to the youth market they're targeting. All you have to do is walk around downtown on a summer weekend and know there's a lot of customers for her young, body-positive fashion.”

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Check out Alexander Wang's full Nocturna collection here.

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