How AI is Changing Hollywood and Why It’s at the Center of Contract Negotiations

Hollywood actors may come soon Along with the writers on the picket linesas A deadline for reaching a new agreement A few days left for the studios to open. One of the big issues is artificial intelligence and how it can create programs.

Harrison Ford, at 80, now plays Indiana Jones – for old and young alike. Audiences will soon be able to see a new performance by James Dean, who died in 1955. Tom Hanks and Robin Wright appeared in Forrest Gump almost 30 years ago in another upcoming movie.

AI company Metaphysic immortalizes actors through data capture — multiple cameras taking pictures at once — that allows artists to appear in future films without ever being on set.

„Now there is a move from many to preserve their uniformity and collect a library of different data sets that can be used to build their performance in the future,” said Tom Graham, CEO of Metaphysics. „I think that’s an important asset for every actor.”

But how that image is protected, who accesses it and who monetizes it are major concerns of SAG-AFTRA, the union that represents actors.

„We’re not anti-AI. It’s okay for performers to have their look, likeness, voice digitally modeled and captured, as long as they know what it’s going to be used for and there are appropriate safeguards in place to ensure that,” said Duncan Crabtree-Ireland, SAG-AFTRA chief negotiator.

Those safeguards do not currently exist.

„We need to pay more attention to ethics and how we use AI, so we need to work harder to move our organizations very quickly to accommodate some of these new potential outcomes,” Graham said.

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