Ferrari signed a multi-year title deal with computer giant HP

Ferrari has signed a multi-year partnership with HP, the world's second-largest PC vendor, to become the new so-called title sponsor of Ferrari's motor racing team, including Formula One, the two companies said on Wednesday.

Under the deal, no financial details were provided, the HP logo will debut on Ferrari's F1 cars ahead of the May 3-5 Miami Grand Prix, when the team will begin competing as Scuderia Ferrari HP, the companies said. In a joint statement.

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The launch of the partnership will be marked by a unique Ferrari car livery designed for the Miami Grand Prix.

Ferrari does not have a title sponsor whose name is associated with its racing team as its latest partnership with Philip Morris's PM.N Mission Winnow expires at the end of the 2021 season.

As part of the deal, Ferrari will use HP technology and services including adaptive PCs and peripherals, collaboration products and services, and printing capabilities.

„The integration of HP's high-performance products and services … will enable Scuderia Ferrari HP and Prancing Horse's other racing teams to turbocharge training precision and improve strategic decision-making on and off the track,” they said.

Ferrari and HP are committed to accelerating sustainable innovation and will work together to expand educational initiatives within their teams and communities.

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