Digital transformation, beyond IT: Culture change for leaders and employees

Support in company transition

This second distinction Jimeno makes holds another key. „In my experience, a project is usually more successful if it is promoted by the business.”. That is: when initiatives are part of business strategy with IT participation. „There is no better plan than one funded by a manager” He comments, „Or someone from business.” Sierra shares that: One of its keys is „sponsorship at the highest level.” „The change doesn’t have to be driven by IT, it has to be driven by the organization. If the CEO is the one who supports and leads it, who shows the need for change, then everyone feels the need to do it.” It helps remove employee reluctance: Engaging employees is essential, but if someone in charge helps lead, it adds more efficiency, better than any imposition.. „If we insist on doing things in IT, none of them are going to work, or work the way they want, or get the capability out of it, because the people who need to use it don’t feel engaged,” Jimeno adds. Although always with limitations.

„We must not lose the perspective that you renew yourself or you die. We must keep that in mind every day.Because if you don’t reinvent yourself, you’re doomed to not be competitive and lose opportunities. From Deloitte, José María de Santiago reinforces this idea as necessary “Implementing strategies to avoid so-called 'technical debts’Creating obsolescence increases costs and hinders growth for companies. For de Santiago, „Talent, and not so much technology, can be the secret weapon to succeed in digital transformation.” Recommended measures to attract this talent include greater flexibility and autonomy in the work environment, competitive conditions and a compelling vision, mission and purpose.

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„Digital transformation is something we always have to do, but we always have to do it” Llorca ends. “This is not a one-time event, but will happen again and again like new versions of our apps. Smartphone”. It is assumed that this process does not have the founder, it is necessary to make the necessary adjustments, as well as the continuous training of employees, continuous monitoring of objectives with a focus on continuous improvement and sustainability. „Finally, „Continuing to foster a culture of innovation and adaptation is essential so that the organization can remain competitive in an ever-changing environment.”

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