Companies in Colombia will start their technological transformation in 2024 | Technology

While some companies at the local level are taking that leap towards digitization, the reality is that there is still great room for improvement in adopting new technologies. In fact, 2024 is predicted to be a year of change in all sectors.

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This is revealed by the latest study 'Think Digital Report' conducted by Inesti Business School, a school specializing in digital innovation. Owned by Planeta Formación y Universidades.

Produced annually, the report not only analyzed the digital evolution in Latin America in 2023, but also drew a comprehensive overview of what to expect this year in Colombia in the industry and trade sector. According to key findings, 71% of companies consulted in Colombia said they have plans for 2024 Start your technology transformation.

„Digital transformation expected to expand in country” Study is required. For their part, 66% of companies consulted and said they are in the process of digital transformation indicate this new shift. „It's been successful.”

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Now,​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​is is facing a changing landscape, companies are seeing the need to add qualified talent to their organizations while also seeing the emergence of new competitors. According to the report, 59% of Colombian companies consulted are thinking about acquiring talent this year. „A strategic step towards your digital transformation.” Considering the new developments, 89% of the country's companies have identified the emergence of new competitors.

„There are great challenges and obstacles to overcome, but progress, with timely strategies, can increase the percentage of digital transformation in this country. What puts Colombia in the first places on the continent”The report says.

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In terms of new technologies, the survey indicates that Colombia is among the countries where the largest number of companies have identified Big Data and Analytics as technologies of choice for startups. Your digital transformation process.

But 50% of the companies are alarmed by this survey as to how the country is doing „The low level of investment does not allow them to start their digital transformation.”

The study was carried out within the framework of the IV edition of the Think Digital Summit, an online event. Business transformation processes, as well as today's challenges and opportunities.

Top experts in technology, management and change meet at the conference. There, than 500 participants from 20 industries And 23 work areas responded to a comprehensive survey on the digital transformation of companies in Spain and Latin America.


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