AMO designed an elegant office and natural landscape for Prada's Fall/Winter 2024 menswear show.

The workplace, as represented by the office interior, has become the „natural habitat of the contemporary individual”. Here it contrasts with the desired image of romantic scenery, creating a mixture of realism and abstraction. During the show, the models made their way to an awkward arrangement of office chairs, while the audience was positioned under office lights and beneath a glass-enclosed natural landscape.

The change of seasons enables man to continue to see the world with new eyes… The 'Rite of Spring' inspired generations of artists to renew themselves and the seasons are the most constant theme in all schools of painting. Fashion wants the same effect of renewal. – AMO

The set design continues the long-standing collaboration between OMA/AMO and Prada, which dates back to 2004. Over the years, designers have transformed the space in the Deposito Hall at the Fondazione Prada with movable ceilings, sci-fi-inspired scenography, or fluid partitions that separate the models from the audience. The partnership further demonstrates how architecture and fashion share an intriguing relationship, influencing each other's aesthetics and concepts.