The fresh drink is made with Pumpkin Munchkin.
Ben Affleck returns as his director. introduced his new Dunkin’ ad Tuesday night during the 2023 MTV Video Music Awards.
The actor and filmmaker has teamed up with rapper Ice Spice in a new spot to promote Dunkin’s new Ice Spice Munchkins drink. The ad comes seven months after Affleck’s hit Dunkin’ ad Wife Jennifer LopezAired during the Super Bowl in February.
„I’ve always been a Dunkin’ girl,” Ice Spice said in a statement. „Collaborating with Dunkin and Ben Affleck on this spot was a dream come true. This drink has a fun twist and a little name for my fans too. I can’t wait for everyone to try it.”
Affleck has developed a viral affinity for his hometown, writing and directing a recent spot with Artists Equity to join Dunkin’s roster of commercials.
Drawing inspiration from Ice Spice’s fan base, the spot is „a fun take on two powerhouses brainstorming Dunkin’s next big thing,” according to a press release.
The seasonal coffee drink, which comes out on Wednesday mornings, is made by mixing pumpkin munchkin donut holes into iced coffee.
Dunkin’ Chief Marketing Officer Jill McVicar said in a press release that the brand wants to shake things up during the pumpkin spice season, and Tuesday’s ad is „a collaboration you don’t need” for a drink she hailed as „not your ordinary pumpkin drink.”
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