’Ginny’s Kitchen’ Producer Nah Yung Suk on the Rise of Korean Content – Variety

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Nah Yung Suk, one of South Korea’s most successful television producers, says the content market in his home country is divided into two distinct eras: „before Netflix” and „after Netflix.”

In the latest episode Variety In the podcast „Strictly Business,” Nah Yung Suk offers his observations on the rise of Korean popular culture around the world. The producer’s latest series reflects the incredible global growth of content import and export: “Ginny’s Kitchen,” an unscripted series for Amazon Prime Video, revolves around the opening of a Korean street food restaurant in a small town in southeastern Mexico.

The Netflix effect cited by producer Nah, as he is widely known, began about five years ago when the streaming giant began investing in original Korean-language content. That capital gave more incentive for foreign currency to flow into Korean manufacturers, and it also encouraged domestic companies like CJ ENM to increase their ambitions.

“Netflix dominates. In an interview conducted by interpreter Sumi Choi on August 18 during the CJ ENM-produced KCON fan convention dedicated to Korean culture in downtown Los Angeles, producer Nah said he has put together a widely known content kingdom.

While Na and his crew were filming “Ginny’s Kitchen” in Mexico, he was pleasantly surprised to learn how many locals knew about Netflix’s hit Korean thriller series “Squid Game.”

„A few years ago it was almost unimaginable, but now people are watching the same content, enjoying the same content and sharing their feelings at the same time,” says producer Nah. “I think if one were to write a textbook in 10 years, it would have a section on 'Before Netflix’ and 'After Netflix’. „

Producer Nah is also weighing in on his experience adapting his reality formats in other markets, as NBC did in 2016 with „Better Late Than Never” on producer Nah’s reality-explosion show „Grandpa Over Flowers.” (“My first impression after watching the first episode was that it looked like scripted sitcom content,” he says.) He reveals why he recently started working with K-pop stars on his TV shows. He explains how his love of manga and comic books as a teenager set him on a path to work in television.

„Strictly business” means VarietyThe weekly podcast features conversations with industry leaders about the business of media and entertainment. New episodes debut every Wednesday and can be downloaded on iTunes, Amazon Music, Spotify, Google Play and SoundCloud.